Trade shows have been a core marketing tool for new product launches. But all too often features and benefits have outweighed authentic brand messaging. In this professional development session, Darius Lane, Public Relations Manager with John Deere, will share how John Deere has successfully woven storytelling, narrative control, and thought leadership into their media events.

Join us for this breakfast professional development event hosted by our friends at Burns and McDonnell. Networking and breakfast will be at 7:30 am, with the presentation from 8:00-9:00 am.

Burns and McDonnell is located at 9450 Ward Parkway, Kansas City, MO. Please park in the visitor's lot and use the lobby entrance for 9450 Ward Parkway. Follow the signs for Training Room 1A.

This is one you don't want to miss!

Darius Lane is a public relations manager for John Deere, managing the thought leadership, storytelling, and narrative control for the company’s ag and turf equipment.

With over 20 years in advertising, marketing and PR, Darius has leveraged his skills and many experiences to impact a wide variety of industry initiatives, including the campaign development and execution for the world’s first high-speed planter — one of the most revolutionary product launches in agriculture.

Darius continues to his innovate on new ideas and approaches for communicating the value of ag tech, autonomy, and electrification for farmers, property owners, and B2B businesses. Darius has been a speaker at multiple events and webinars, including Equip Exposition and Turf & Ornamental Communicators Association.

Join us on Thursday, June 6, as we continue our KC IABC coffee series on personal development for communicators. Our guest speaker will be Mark Mears, author of Amazon five-star rated book, "The Purposeful Growth Revolution."

Let's talk about employee comms and how we can help create, enhance and build on the desired culture.

We're planning a combo of case studies and a roundtable so you can learn AND share your own successes, challenges and questions on the topic. With this group, we can almost guarantee a robust discussion!

The Masters group is designed for senior communications professionals. It's an informal gathering that fosters expertise-sharing among all the attendees.

Members of the Kansas City Chapter of the International Association of Business Communicators KC chapter attend free. Non-members pay $10. We each pay for our own drinks and dinner.

From Dream to Plan to Reality - Make Your Ideal Year Happen

Understanding your core tendencies and behaviors can help you achieve your professional and personal goals.

About this Event

How do you want 2024 to shake out for you? In your career? In your life? Are you ready to bring to life that thing you’ve been wanting to do forever?

It’s common to hear that ‘how you do anything is how you do everything.’ That’s true for some people, but what’s true for everyone is that how you PLAN is unique to you, and in fact that’s what determines how you do everything.

There are six different Planner Archetypes that align with the spectrum of how people think and behave in planning, whether in our jobs or our life. Why does that matter? Because if we can understand our core tendencies and behaviors, we can work better with them – for ourselves, working with our teams, and living more happily in our relationships.

About Kathyrn

Kathryn Lorenzen is a full-time career and livelihood coach, helping people through a career transition or a search for their most satisfying work. A former recruiter and partner at LandaJob, Kathryn has united over 500 people with jobs, and as a career coach has supported more than 250 people through successful transitions and job searches. She is also co-leader of Your Right Livelihood, a course and group experience for those who are ready to pursue the work, art, or service they love. Kathryn is a past board member of KC IABC.

Join us on Thursday, Jan. 11 as we continue our KC IABC coffee series on personal development for communicators. Our speaker this time will be Kansas City-based life coach Haley Prophet.

Haley has more than 20 years of experience in "corporate well-being" and will help us learn six ways to thrive and flourish in our lives while balancing work and life. Haley's expertise has been used by large area organizations like Black & Veatch, American Century Investments and many others.

We will meet at 7:30 a.m. at Urban Prairie Coffee, 5606 Johnson Dr., Mission, KS. Hope to see you there!