Are you passionate about communications and looking to connect with like-minded professionals globally? Look no further than the International Association of Business Communicators (IABC). IABC's Shared Interest Groups (SIGs) offer a diverse array of communities tailored to specific interests within the communication sphere.
by Natasha Rickel
As a communication professional, I have always recognized the immense power of effective communication in building relationships, driving impact, and fostering curiosity. So, when I had the opportunity to attend the IABC World Conference in Toronto, Canada, I knew it was an event I couldn't afford to miss, even if it meant getting out of my comfort zone and trying something new.
The theme for this year's conference, "Communication Can Deepen," resonated deeply with me, and I was eager to immerse myself in a learning experience that would elevate my career and expand my horizons. In this blog post, I will share my key takeaways and reflections from the conference, where I had the chance to connect with peers from around the globe, learn from industry experts, and, of course, explore the beautiful city of Toronto!
Some of the most intriguing sessions I attended covered various topics on Artificial Intelligence (AI) and, more specifically, a panel discussion on the influence of AI in communication. The panelists emphasized that AI should be seen as an opportunity rather than a threat for communicators. While AI can streamline processes and enhance efficiency, it lacks essential human qualities such as empathy and observation - which are imperative for effective communication. For communicators, AI can serve as a valuable tool for tasks like playing devil's advocate, generating initial drafts, analyzing data, ensuring inclusive language, and reducing writing size. However, the discussion also highlighted potential risks and challenges associated with AI, including misinformation, copyright issues, biases, and the need for human oversight and confidentiality.
Another thought-provoking session, led by Helio Fred Garcia, President of Logos Consulting Group, shed light on the responsibility communicators hold in preserving and promoting civic order amidst the rampant spread of misinformation and disinformation. The session emphasized the power of communication to change society and stressed the need for communicators to act responsibly. Misinformation and disinformation can have severe consequences, ranging from public health crises to political instability. The discussion reminded us of the importance of adhering to ethical principles and promoting accurate information while swiftly correcting errors. By combatting misinformation, communicators can contribute to the preservation of democracy and the protection of human lives.
Trust is a cornerstone of effective communication, especially during times of crisis. In an interactive workshop led by Helio Fred Garcia, I delved into the drivers of trust in a crisis and learned strategies to maintain or restore trust when things go wrong. The workshop highlighted that trust doesn't simply dissipate in a crisis; rather, it is our actions and responses that shape the outcome. Trust is earned through the fulfillment of promises, meeting expectations, and aligning actions with values. This session underscored the vital role communication professionals play in cultivating and safeguarding trust, even in the face of adversity.
Attending my very first conference was an exhilarating yet nerve-wracking experience. The anticipation for all the exciting sessions and presentations was overshadowed by my apprehension towards networking. Unsure of what to expect, I knew that facing my fear head-on was the best way to grow both personally and professionally. With this mindset, I eagerly signed up for every networking event available, determined to make the most of this opportunity.
Arriving at the conference, my initial unease began to dissipate as I realized I wasn't alone in my apprehension. It turned out that many others shared the same sentiments about networking at their first conference. This revelation provided a sense of camaraderie and made me realize that we were all in this together. A supportive community awaited, ready to connect, learn, and grow.
From the Mix in the 6ix networking event to the Dine Arounds, there was something for everyone. These well-planned events created an environment that encouraged interaction, fostering meaningful connections among participants. Stepping into these networking events alone was undoubtedly daunting, but the experience proved to be far more rewarding than I had anticipated. Engaging in conversations with individuals from different industries, backgrounds, and experiences opened my eyes to new perspectives and ideas. It was incredible to witness the wealth of knowledge and expertise present within the conference community.
One of the most surprising outcomes of my networking endeavors was the lasting connections I formed. Beyond merely exchanging business cards or LinkedIn profiles, I found myself engaged in meaningful conversations that continued long after the conference concluded. The connections formed during those few days are a testament to the power of networking and the impact it can have on one's personal and professional growth.
To all the first-time conference attendees out there, I encourage you to face your networking fears head-on. Remember, you're not alone in feeling apprehensive, and there is an entire community waiting to welcome you with open arms. Embrace the chance to connect, learn, and grow, and you might just find yourself forming connections that will shape your professional journey for years to come.
Toronto is home to the only castle in North America, Casa Loma.
Yonge Street is one of the longest streets in the world, being 200km long.
PATH, a network of tunnels and walkways under Toronto, connects over 70 buildings downtown.
Toronto is the most multicultural city in the world, with more than 180 spoken languages.
Until 1834, the City of Toronto was known as York.
In conclusion, attending the IABC World Conference in Toronto was an enriching experience that left a lasting impact on my professional growth. From exploring the potential of AI in communication to confronting the challenges of misinformation and disinformation, and delving into trust-building during crises, every session provided invaluable insights and practical knowledge. This conference served as a reminder of the influence we hold as communicators and the responsibility we have to use our skills ethically and effectively. I left the conference feeling inspired, energized, and quite literally ready to come back to Kansas City and teach my team everything I learned!
Natasha Rickel is the Content Marketing & Communications Manager at Northpoint Development and KC IABC’s email communication for the 2022-2023 board year.
D. Mark Schumann guides business leaders as they transform organizational cultures into courageous environments that inspire confidence. When consulting, he helps leaders diagnose realities and design change architectures to deliver practical solutions; when coaching, he challenges leaders to embrace behaviors that can sustain results; when working with students, he inspires curiosity and commitment in person and online. Winner of 17 Gold Quill awards from IABC, an IABC Fellow and a past IEB Chair, Mark coaches participants in the Executive Education programs of the Wharton Business School and is a Professor of Communication at the University of St. Thomas in Houston.
