Discover the Value of Belonging in a Disconnected World
By Roy Harryman
Surveys show our nation of joiners is no more. From civic groups to professional and advocacy organizations, people are hesitant to hit the “join” button.
Younger generations are at the vanguard of this unjoining movement, but will still show up when it seems important. They’ll also contribute financially when the cause seems right. They just (often) don’t want to commit to membership.
I’m a pretty autonomous guy myself, so I get it. But I’m also old enough to have experienced the benefits of going “all in” by joining a professional organization. For me, that’s KC IABC. I’ve been a member (with a one-year hiatus) for at least a dozen years. And most of that time, as a self-employed individual, I’ve paid the whole bill myself (which has been more than $300).
There’s good news on that front: IABC just launched a new membership option called Member Lite. It provides affordable entry to nearly every communications pro, at just $115 annually.
While a lower fee is welcomed by all, it still forces us to ask the question, “Why should I join?”
First, let’s get the nuts and bolts out of the way. Members can register for educational and social events at a discounted rate. And some events are free to members. If you are inclined to participate in international IABC events and activities, you also get a preferred rate.
But those reasons are purely utilitarian. I think there are far more valuable reasons to become a member. Here’s why I’ve joined and maintained my membership.
I want to support the organization. I value the education and connection that KC IABC provides. If nobody pays, then nobody plays.
Connection. As a self-employed communicator, connection with colleagues takes on an elevated importance. They serve as my unofficial co-workers. However, even if you work for a business, I’m sure you’ve found communicators are often isolated. Connecting with colleagues benefits everyone.
I learn from others. Not only in person, but outside of events. KC IABC has been an invaluable resource in connecting me with people who know stuff that I don’t.
Leads. I’ve worked for members of KC IABC and have been referred to opportunities. In addition, membership can be highly beneficial to people who are unemployed or seeking fresh opportunities. The more people who are on your team, the better.
Insights and inspiration. When I was considering starting my own marketing company in 2015, who did I seek out for advice? Friends from KC IABC. They had been there, done that and helped me take the plunge.
Fun. Hanging out with people from KC IABC is truly enjoyable. We talk about work, of course, but more than that.
It’s a career benefit. When I’m pitching myself to a prospect, I often mention that I serve with KC IABC. It demonstrates my commitment to lifelong learning and professional standards.
So if you’re on the fence about joining, step on over. Better yet, join and then start volunteering. That’s where real connections are made.
Roy Harryman serves on the board of KC IABC and owns Roy Harryman Marketing Communications.
