All “business communication” isn’t equal. How you talk to the people above you (like exec level/C-suite) is very different than how you talk to a team you manage or work alongside organizationally. Then how you as a business communicate externally is also very different from how’d say the same thing to an internal group - like a Town Hall vs an earnings report call. 

This is intended to help people sort out the meaningful differences between these audiences that can sometimes lead to the outcome feeling like “poor communications.” This is a panel presentation featuring:

• Paul Herdtner, Hallmark Cards

• Ashlee Parker-Osborne, PBI-Gordon

• Meredith Hoenes, Port KC

Paul Herdtner

Vice president of external relations, Hallmark Cards

Ashlee Parker-Osborne

Director of Marketing Communications and Analytics, PBI-Gordon

Meredith Hoenes

Director of Communications, Port KC