How do brands let communities know they care?

Today, local brands and companies are caring more and more about the social impact they have on their communities. Communities can be local, regional or national depending on the brands’ outreach. Millennials and Gen Z especially are more socially conscientious when buying products. How do companies effectively communicate their institution or company's impact on the community/region/globe?

Join Andy Hyland, Assistant Director of Public Affairs and Communications for Johnson County government, as he explains how to make a company or institution relevant to the public.

This presentation is intended for communications, MARCOM and advertising specialists to help understand how to communicate your brand's impact on the world around you.

Lunch will be provided. No refunds will be issued after Tuesday, June 13th.

About our speaker: Andy Hyland

Andy Hyland is the assistant director of public affairs and communications for Johnson County government, a role he began in January 2023. Before that, he worked for seven years as assistant director of strategic communications at the University of Kansas. He has also worked in communications at the University of Kansas Medical Center. Before working in public relations and communications, he worked as a newspaper reporter, holding positions at The Kansas City Star, the Lawrence Journal-World and the Junction City Daily Union. He is a proud KU graduate and attempts to be an ambassador of loveliness wherever he goes.