Trade shows have been a core marketing tool for new product launches. But all too often features and benefits have outweighed authentic brand messaging. In this professional development session, Darius Lane, Public Relations Manager with John Deere, will share how John Deere has successfully woven storytelling, narrative control, and thought leadership into their media events.
Join us for this breakfast professional development event hosted by our friends at Burns and McDonnell. Networking and breakfast will be at 7:30 am, with the presentation from 8:00-9:00 am.
Burns and McDonnell is located at 9450 Ward Parkway, Kansas City, MO. Please park in the visitor's lot and use the lobby entrance for 9450 Ward Parkway. Follow the signs for Training Room 1A.
This is one you don't want to miss!
Darius Lane is a public relations manager for John Deere, managing the thought leadership, storytelling, and narrative control for the company’s ag and turf equipment.
With over 20 years in advertising, marketing and PR, Darius has leveraged his skills and many experiences to impact a wide variety of industry initiatives, including the campaign development and execution for the world’s first high-speed planter — one of the most revolutionary product launches in agriculture.
Darius continues to his innovate on new ideas and approaches for communicating the value of ag tech, autonomy, and electrification for farmers, property owners, and B2B businesses. Darius has been a speaker at multiple events and webinars, including Equip Exposition and Turf & Ornamental Communicators Association.