Jewish Community Center Seeks Digital Marketing Specialist

 
 

The specialist will create website content, manage social media, email marketing and more.

Company Jewish Community Center

Job Title Digital Marketing Specialist

Overview
The J’s (Jewish Community Center’s) Digital Marketing Specialist is responsible for developing and completing digital marketing projects according to the organization's goals and values. The Specialist will be responsible for updating and maintaining The J’s website, creating content, and maintaining The J’s social media platforms, and creating digital advertising to promote The J’s programs, services, and fundraising efforts. The primary focus of this position is three-fold:

  • Present helpful, timely, and accurate information on the public-facing website;

  • Provide customer service support to internal clients and the general public;

  • Increase sales, customer engagement, and brand loyalty through social interaction.

Responsibilities

  • Website - 40%

    • Oversee The J’s website at TheJKC.org

    • Work with the Marketing team to ensure content is updated regularly and by established deadlines

    • Design and improve the usability, accessibility, responsiveness, aesthetics, content, and conversion paths of web pages in compliance with brand standards

    • Act as an advisor and provide support to other website users

    • Facilitate any needed website upgrades or “redesigns”

    • Collaborate with the Director of IT to ensure site security

  • Digital + Social + Advertising - 40%

    • Oversee The J’s social media accounts, digital communication and advertising channels, including Facebook, Instagram, YouTube, LinkedIn, Snapchat, Spotify, Google Ads, etc.

    • Write copy and conceptualize visual content for various social media channels

    • Create videos for use in online and social platforms

    • Monitor and respond to digital conversations and reviews

    • Work with Marketing Director to create and maintain a working editorial calendar for posting content

    • Track growth and maintain analytics reports to provide up-to-date information to inform content strategy

    • Continuously monitor initiatives and make adjustments to ensure maximum engagement and conversion rates

    • Utilize a range of techniques including various ad types and channels, A/B and multivariate testing, remarketing, geofencing, etc.

    • Occasionally attend programs or events to cover live on social media

  • Email Marketing – 15%

    • Oversee The J’s MailChimp email marketing account

    • Create and distribute the J Journal, a bi-monthly e-newsletter plus targeted e-blasts that are sent to J Members

    • Manage all email marketing lists and edit for accuracy and efficiency

    • Create templates for various departments depending on their individual needs

    • Actively monitor account activity and assist users as needed

  • Miscellaneous – 5%

    • Facilitate urgent and emergent communications to J Members and program participants (weather closings, etc.)

    • Assist with the organization’s text messaging service

    • Assist with digital billing and invoicing

Qualifications

  • Bachelor’s degree in marketing, communications or related field

  • 2+ years in a similar role

  • Experience using website Content Management Systems (CMS) + Knowledge of web analytics and SEO, familiarity with Google Analytics

  • Proficiency with WordPress, HTML5 and CSS3; JavaScript knowledge is a plus

  • Expertise with managing social media for business (non-profit experience a plus)

  • Experience with digital advertising campaigns, targeting, and budgeting (Facebook, Instagram, Google Ads, etc.)

  • Familiarity with social media management tools

  • Working knowledge of Adobe Premiere or another video editing platform.

  • Familiarity with email marketing platforms (specifically MailChimp preferred)

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Experience with digital customer service and social listening

  • Excellent written and verbal communication skills

  • Strong understanding of current online marketing concepts, strategy, and best practice

  • Able to work in a fast-paced environment and multi-task

  • Attention to detail

  • Ability to adapt to a team/collaborative environment and working independently

About
The J is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. The J is Shabbat-Observant Friendly.

The mission of The J is to build a strong, vibrant and inclusive community that enhances wellness, meaning and joy based on Jewish values, heritage and culture. The J operates on these values:

  • Welcoming + Inclusive - We are welcoming, inclusive and nurturing. We invite all to join us in making connections and lifelong friendships.

  • Building Community - We believe in the strength of community and we seek to cultivate a sense of belonging in all we do.

  • Enriching Mind + Body + Soul - We help individuals live a physically, intellectually, and emotionally healthy lifestyle.

  • Passing on Jewish Culture + History - We celebrate and pass on the values, culture, history, and traditions of the Jewish people.

  • Treat Others As You Wish To Be Treated - We treat everyone with respect, dignity and loving kindness.

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