PBI-Gordon is seeking an experienced Corporate Communications Manager to lead the Marketing, Public Relations, and Corporate Communication efforts for the organization. Create communication and Marketing strategies for new products, launches, events and promotions.
The Corporate Communications Manager will:
Manage design, content and production of all Corporate-driven marketing materials, ensuring required sustainability and corporate reputation.
Manage creation of employee communications, inclusive of newsletter articles, video scripts, news updates, and company collateral materials.
Manage all communications with vendors.
Supervise channel-driven marketing projects and product launch elements to ensure brand standard adherence and on-strategy delivery.
Act as PBI-Gordon Communications representative for all relative industry events.
Manage the overall budget for the creative team, communications and web development teams.
Establish MarCom team goals relative to corporate and channel strategic initiatives.
Coach & Direct Creative Team, Coordinators, and Web Development personnel implementation of strategic plans, policies, and practices. Define and coordinate personal development plans that enable staff to achieve desired outcomes and maximize their potential.
Qualifications
B.S. or higher Degree in Advertising, Business or Communications. Graduate degree is a plus.
6-8 yrs. of progressively increasing responsibility in management roles, including prior people leadership experience.
Demonstrated understanding of Communications practices and techniques, including Google Analytics, Instagram, YouTube, and Facebook and Social and Digital platforms and metrics associated with measuring success.
Must have understanding of product launch process from Product Development through pre-launch and post-launch support.
Business-to-Business and Business-to-Consumer experience and understanding preferred.
Well-developed interpersonal skills to build positive working relationships
Must be efficient, organized and have a demonstrated ability to multi-task.
Balance of strategic thinking and tactical delivery with ability to direct departmental projects and initiatives day-to-day in tandem with delivery of strategic Communication plan for the organization.
Excellent written and verbal communication skills.
Travel up to 20%