Overview
Garmin is seeking a full-time Public Relations Specialist in its Olathe, KS location. In this role, you will be responsible for increasing awareness of Garmin’s products by facilitating the best possible editorial coverage in mainstream, endemic and trade outlets, including digital, print and broadcast media.
Essential Functions
Communicates with journalists/other members of media to drive awareness of Garmin’s products by demonstrating their unique advantages of compelling design, superior quality and best value
Maintains/grows relationships with media contacts and other product reviewers, podcasters and YouTube influencers throughout the respective industries Garmin serves
Develops/writes engaging PR pitches to generate positive coverage for Garmin products and features
Facilitates review/demo units and provides product demonstrations and overviews (virtual or otherwise)
Supports PR strategies/programs that are aligned with business’ goals, including PR plans, product pitches, press releases, award applications and company statements and quotes
Utilizes media database and monitoring tools to identify new contacts, publications and story opportunities
Communicates PR plans to Garmin’s global offices/teams in other countries
Attends/represents Garmin at industry tradeshows and PR events
Plans/executes media events surrounding new products introductions, tradeshow activities and other special events
Demonstrates deep understanding of Garmin’s product line and competitive landscape
Collaborates with Garmin’s Content Marketing and Corporate Communications team to develop compelling stories that keep Garmin in the news
Works productively on deadline and can respond quickly to time-sensitive media requests
Assists with other PR needs as necessary, including monitoring Media Relations inbox
Basic Qualifications
Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field AND a minimum of 1 year of public relations, marketing experience or equivalent work experience
Demonstrates a working knowledge of Garmin products and the market(s) served
Demonstrated strong and effective verbal, written, and interpersonal communication skills and excellent presentation skills
Displays compelling writing skills and knowledge of Associated Press style guidelines
Willingness to travel to trade shows and media events
Must be a highly organized self-starter able to manage multiple projects/meet deadlines with minimal supervision, and exhibit outstanding professionalism, judgment, and integrity
Desired Qualifications
Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services
Experience with digital/social media