This Kansas City-based communicator will engage in a diverse set of marketing responsibilities.
Company nbkc bank
Job Title Creative Marketing Specialist
Overview
We are currently looking for a Creative Marketing Specialist to join the nbkc team. We’re seeking a curious, self-motivated marketing professional that can contribute to a variety of marketing needs including social media/online community management, and development of creative materials, with a focus on internal communications.
Responsibilities
Creates original content for external audiences, including company website, and social media
Develops ideas, interviews subject matter experts, obtains approvals, and performs layout of publications, maintains the distribution lists, and works with staff as needed
Conceptualizing, designing, editing and assisting with requests for print and digital collateral for internal and external use while adhering to compliance and brand guidelines
Ensures creative marketing materials are regularly reviewed and refreshed.
Responsible for working with a wide range of media and use of graphic design software
Develops and provides day-to-day management of nbkc’s internal communication content including newsletters, blogs, emails, announcements, resource center website, video, etc., that clearly and effectively articulates nbkc’s employment brand and ensures organizational consistency.
Manages organic social media presence, and regular maintenance of bank social profiles.
Management of the bank’s online community management process. Manages response to online consumer inquiries and reviews and manages the internal escalation process with internal business partners.
In concert with the Marketing Operations Specialist, manages marketing software tools including Hootsuite, Brandwatch, Mailchimp, TotalExpert, and ReviewTrackers.
Follows all applicable laws and regulations.
Performs other duties and projects as assigned.
Qualifications
High school diploma or GED required
Great multi-tasking skills and ability to work under pressure
Ability to evaluate choices critically, with the customer needs in mind
Excellent writing skills, with the ability to formulate a clear point of view on complicated issues and create a concise and well-written narrative; experience writing captivating content ranging from executive communications and newsletters to talking points and articles
Excellent oral, listening, interpersonal, presentation, organization, time management, planning, project and problem-solving skills
Experience communicating effectively to a variety of audiences by understanding their unique needs and desires
Ability to create and use surveys, verbal feedback mechanisms, focus groups, and other communication measurement tools to adjust and improve communications
Experience creating metrics to measure communication effectiveness, reach, and engagement
High attention to detail and proofreading skills, ability to exercise good judgement and proven ability to manage several projects concurrently with time constraints
Must be proficient in Adobe Creative Suite and have knowledge of layouts, graphic fundamentals, typography, print, and web specifications.
Ability to work methodically and meet both review and final deadlines by planning concepts based off of project brief and resource materials.
Contact Cissy Zollmann