Overview: This position works in the Communications & Marketing division of the Exceptional Services Focus Area to provide centralized communication services that are aligned with the City’s vision, values, mission, and strategic plan. The Marketing Specialist engages and informs citizens and employees by providing strategic, relevant, accurate and timely information about City initiatives, programs, projects and services. This is accomplished through a variety of communication channels including, but not limited to, videography, social media, print media, web content, public relations, and project management.
Responsibilities:
Work collaboratively within the City’s Communications & Marketing division to achieve strategic communication and marketing goals.
Assist in the development and implementation of communication plans and strategies. - Assist with soliciting funding and sponsorships for assigned division of the Exceptional Services Focus Area, working closely with special events coordinator and other program manager.
Work closely with Digital Communications Specialist to enhance and maintain the City’s presence on social media networks, including Facebook, Twitter, etc. Ensure a consistent brand, voice and tone across social media channels. Monitor social media traffic and respond with appropriate consultation from City departments.
Develop communications through the preparation of press releases, social media, web content, email campaigns, direct mail pieces, brochures, etc.
Conceive and develop stories and programming ideas including scheduling, interviewing, writing, recording, and editing stories, PSAs and programs.
Responsible for the management of the communication and advertisement budgets.
Track communication outcomes, including news coverage and online reputation management tools.
Monitor media and social media tools, trends and applications. Develop performance metrics; track, compile, and analyze social media usage data and other key metrics.
Respond to requests and inquiries from City staff and the general public.
Perform other communication duties or responsibilities as assigned.
Qualifications:
One to five years of progressively responsible work experience in the field of communications, journalism, public relations, or related field.
Demonstrated proficiency in the use of social media and web-based platforms.
Proven ability to work both independently and within a team structure in a fast-paced environment.
Experience using Adobe Creative Cloud and relevant apps preferred.
Salary Information: $54,080 to $62,700
How to apply: Visit OlatheKS.gov/Jobs to start your application.