Gather Media - Account Coordinator

Job Description

The account coordinator is responsible for the day-to-day execution of client program initiatives. The AC combines solid social media skills with beginning supervisory activities internally and with clients/programs. The AC strongly demonstrates the ability to think strategically and execute digital marketing programs.

Requirements for Consideration

  • Two or more years in a related field. 

  • Ability to execute well on daily tactical program management.

  • Strong written and oral communication skills.

  • Has a track record of being reliable. 

  • Acknowledges all emails in a timely fashion. 

  • Solid knowledge of social media platforms. 

  • Ability to provide strategic counsel to the client with supervision from more senior staff.

  • Strong organizational skills with a track record of meeting deadlines and expectations.

  • Experience with social media, content creation and campaign planning. 

  • Experience with paid media (social and Google). 

  • Accommodates occasional travel, other agency duties outside a 9 – 5 schedule.  

Familiarity with Sprout Social, MailChimp, Constant Contact, Monday.com or similar programs is a plus.

Interpersonal & Administrative Skills

  • Exercises sound judgment and discretion.

  • Can work independently and as part of a team.

  • Exhibits a “can do” attitude.

  • Shows an interest in and respect for co-workers.

  • Is professional with clients.

  • Exhibits high interest in learning about digital communications, client relations, media/influencer relations, paid media and business.

  • Takes an active interest in Gather Media – supports on social events and Gather Media marketing.

Primary Responsibilities

  1. ACCOUNT TEAM RELATIONS

  • Provides regular updates to the team lead.

  • Creates clean client reports and provides POV on report. 

  • Is prepared for team and client meetings.

  • Problem solves rather than just problem identifies – thinks of options before approaching a team leader for help.

  • Follows Gather Media SOPs. 

  1. DIGITAL MEDIA AND COMMUNICATIONS 

  • Excels in client engagement: 

    • Works with the client to effectively understand the brand i.e., voice, positioning, offerings, competitors and more. 

    • Prepares for and maximizes opportunities with clients. 

    • Communicates in a timely manner. 

    • Prepares client emails, agendas, notes and client recaps. 

    • Organizes client files. 

  • Community Management: 

    • Creates social media responses/copy for team review. 

    • Responds to audiences on social media, Google and other social media/ review platforms.

    • Keeps an eye on customer/audience trends and feedback. 

  • Executes public relations and influencer relations campaigns: 

    • Creates media/influencers lists, pitches, follow ups and more. 

    • Ensures contracts are being met. 

    • Reports on placements. 

    • Brainstorms and pitches campaign ideas, “trend spotting.” 

  • Executes paid media planning: 

    • Learns and becomes certified in different paid media platforms. 

    • Tracks media spends and coordinates budgets. 

    • Creates social media ads (copy/creative).  

    • Uses paid media skills to ensure content is amplified across channels. 

  •  Content Creation 

    • Creates content (Graphic & Carousel Creation in Canva)

    • Edits short-form video; Reels and TikTok videos. 

    • Writes post captions in unique brand voices. 

    • Creates content calendars, content pillars (by month / by day). 

  1. CLIENT SERVICES

  • Owns projects and runs accounts while acting as a point of contact for the client.

  • Delivers timely updates to the client and internal teams before being asked for them.

  • Contributes to internal team discussions about client problems and planning.

  • Anticipate problems on an account before they become big issues; takes the lead of arranging to problem-solve with the team.

  • Plans, coordinates and executes multiple assignments efficiently; consistently goes to the team leader when the workload needs prioritizing.

  • Completes tasks while managing emerging client requests. 

  • Researches and orders client gifts. 

  • Completes emerging client tasks with a “can-do” attitude such as event planning, branded merch ordering, PR box planning and more.

Performance Standards

  • See annual performance agreement that will be created within the first 90 days of onboarding. 

Job Details

  • Hybrid working environment.  

  • Flexible schedule as needed. 

  • 401K Plan.

  • Kansas City HQ.

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