Create content, work with influencers and monitor analytics for three brands.
The Social Media Specialist is a key member of American Century’s social media team, which is part of the Corporate Communications department. You’ll support three brands spanning multiple social media handles: Facebook, Instagram, LinkedIn, Twitter and YouTube. Our audiences include individual investors, financial advisors, institutional investors and prospective employees.
Responsibilities
Content development: Liaise with assigned internal business partners to identify and develop organic social media strategies and content.
Operations & compliance: Secure compliance approval on all social media content prior to publishing. Schedule publication using various community management tools. Monitor and archive messaging in line with defined standards on a pre-determined basis. Collaborate with vendors.
Influencer program management: Help our sales team improve its social presence through our advocacy program. Recruit, train, support and supervise individual participants. Ensure new content is provided and communicated. Report on participation and impact.
Reporting: Measure and track the influence of social campaigns. Build ad-hoc, monthly and quarterly reports for internal business partners and senior management.
Paid social: Conduct audience, placement and platform research to help inform paid social strategies. Forecast performance and spend for future budget recommendations. Develop and execute paid social campaigns that align with organic content. Optimize, manage budget and bids to deliver positive return on marketing spend.
Social listening: Monitor the online and social media space for mentions of our brand and identified keywords. Identify trends to gain insights and to improve content strategy and messaging. Alert internal clients as appropriate.
Community management: Monitor brand social media channels for new comments and private messages according to a defined timeframe. Alert appropriate business partners and determine appropriate next steps. Propose, secure approval, publish and archive responses.
Qualifications:
Minimum qualifications are a bachelor’s degree in journalism, communications, marketing or a related field 2+ years of social media experience and leading paid social campaigns
Experience working cross-functionally with all levels and departments of an organization
Familiarity with social media reporting KPIs
An analytical approach and a test-and-learn mentality
Experience proposing ideas and gaining consensus
What will make you stand out?
Experience in a regulated industry
Experience using community management tools (e.g., Khoros)
Experience with social media reporting, by campaign and channel
Experience with social selling (i.e., employee advocacy) programs