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Time for a Jailbreak: Busting B2B Out of the Box

  • Brio Tuscan Grille 502 Nichols Road Kansas City, MO, 64112 United States (map)
Jailbreak: Busting B2B out of the box

Join our expert panel and discover creative options to set business marketing free from boredom and boilerplate.

Registration begins at 11:30 a.m.; program begins at noon and concludes by 1 p.m.

When is the last time you smiled – or sat in rapt attention – while reading a trade publication? Or press release? B2B marketing is known for many things, but creativity is usually not one of them. Yet B2B is ultimately about P2P – people to people. We don’t communicate with businesses, but individuals. Our expert panel will share real life experiences, engage in a lively Q&A and take your questions. Our goal: To help you engage your B2B audience more effectively so you can win and retain customers.

Our engaging panel of experts includes:

KC IABC B2B forum