Reaching your target audience is all about messaging and strategic communication, but not all audiences speak the same language.
As communicators and marketers, it's our job to create clever and strategic messages to further our brands in the eyes of the consuming pubic. But, does clever in one language easily translate to every other?
Please join us in welcoming Rob Flores, President of Puente Marketing, a marketing agency dedicated to the unique needs of the Hispanic and Latino communities. Rob will share with us the role of language when connecting with these specific populations so your communications come across as authentic and meaningful.
Digital presentation
This program will be shared virtually through Zoom. A link will be emailed two hours before the event begins.
About our speaker
Norberto (Rob) Ayala-Flores is president of Puente Marketing Communications.
He is an advertising and marketing veteran in both the general and Hispanic market arenas. Rob is a first-generation Latino, born and raised in western Nebraska with his 15 brothers and sisters, where he was fortunate to grow up in a vibrant bicultural community anchored by his family and his rural community. He brings a deep respect and passion for the Latino culture to his clients who engage Puente Marketing when they want to know more about connecting with the burgeoning Latino market in the U.S. He has worked with clients in the multi-unit retail operations sector, healthcare, healthcare insurance, restaurants, convenience markets, entertainment, etc. He works with some local non-profit entities in the Kansas City area and a number of advertising agencies in the Midwest.
Rob has served as an adjunct professor for the graduate program at University of Kansas-Edwards Campus where he taught International and Multicultural Marketing Communications. He has participated in a number of Professional in Residence teaching programs for the University of Iowa, University of Nebraska, University of Missouri-Columbia, and University of Central Missouri. He is a graduate of the University of Nebraska-Lincoln and has his M.A. from Wichita State University with an emphasis in Latin American Literature and Culture.He currently serves on the development committee board of The Nelson-Atkins Museum of Art, The University of Kansas Medical Advancement Board, The University of Kansas-Edwards Campus Advisory Board, and has been past Board Chair for El Centro Inc. He and his wife Becky have four daughters and have lived in Kansas City since 1997.