Lori Wiles, VP of Marketing, will share the story of the insurer’s move from niche company to household name – and lessons for your brand.

Until a few years ago, you may not have known about GEHA, the Government Employees Health Association, despite its having provided health insurance to more than two million people worldwide for the last 80 years. Not anymore! For the past two years, GEHA has created a brand buzz.

Join us to learn how GEHA, one of the largest medical and dental benefit providers to federal employees, took its brand to a new audience. Once only a niche brand for federal employees, military retirees, and their families, GEHA undertook a rebranding campaign and naming rights agreement with the Kansas City Chiefs to expand awareness and relevance to general consumers entering the federal workforce.

Join us on Thursday, May 19, at 7:30 a.m. as Lori Wiles, Vice President of Marketing for GEHA, walks us through the process that has expanded the brand's awareness, relevance, and impact to achieve growth for the Kansas City headquartered GEHA. What lessons can be learned for your brand? Join us to find out.

Silo Farm House, 17501 W. 87th St., Lenexa, KS

ABOUT LORI WILES

Lori Wiles , Vice President of Marketing for GEHA, is a marketing and brand growth executive leader who has worked with some of the largest brands in Kansas City with national markets, including Cerner, Sprint, Lockton Benefits Group, and Blue Cross Blue Shield KC . She seeks out opportunities to challenge people, teams and companies to be their best and build brands that stand apart.