Thanks to our panel for a great discussion on B2B marketing

Some of Kansas City’s best shared insights at our lunch forum.

KC IABC thanks Tom Mentzer (Mentzer PR Group), Abbey Buergler (Barkley) and Priya Nibert (Lockton) for practical insights on how to take B2B marketing from tired to wired. A few ideas that surfaced repeatedly:

  • Know your audience and its needs.

  • Be fun and funny.

  • Solve problems.

  • Listen.

  • Educate, inform and entertain instead of interrupt and sell.

If you missed this event, be sure to join us at our next event to elevate your marketing communications game.

Photos courtesy of Isabel Harryman.

KC IABC