What every marketer needs to know about user experience
As a communicator, you’re probably asked to do a lot — PR, internal communications, social media, and whatever else gets thrown your way. And now, we’re telling you that you need to be a user experience (UX) expert, too?
No. No we are not. We are telling you that without a working knowledge of your users, their goals, and their behavior, all your other hard work will be much less effective.
You don’t have to be a UX expert, but you do have to be an advocate. Content Strategist Alicia Backlund and User Experience Director Jeff Swartz of Level Five Solutions will tell you what UX questions you should be asking, what tools and methods you can use to get answers, and when to call in an expert.
Join us on Thursday, August 19, from 11:30 a.m. to 1 p.m. at The Miller Group, 903 E 104th St Suite 800, Kansas City, MO 64131.
Attend virtually or in person
If you can't make it in-person, you can still attend virtually. Registration begins at 11:30 a.m. and the program begins at noon. Lunch is included in the in-person price. Scroll down the ticket options to select virtual pricing.
About our speakers: Alicia Backlund and Jeff Swartz
Alicia Backlund, Content Strategist, Level Five Solutions
Alicia works with digital content from start to finish -- from defining an overall strategy to choosing button labels. Her projects have included public site redesigns for Children’s Mercy Hospital and the Kansas City Zoo, and intranet redesigns for AMC Theatres, Compass Minerals, and Kansas City Southern Railway. Prior to joining Level Five, Alicia was a communications manager at Sprint, primarily working on the content and UX of the Sprint intranet. She also organizes and facilitates Intranet Pros, a professional organization of intranet managers.
Jeff Swartz, User Experience Director, Level Five Solutions
Jeff leads the efforts of Level Five's design and UX teams. He has a knack for understanding the big picture, spotting the patterns, and translating it all into detailed user interfaces that work. His recent work includes product websites for Merck Animal Health, the public website for the Kansas City Zoo, and design research for the Walmart Corporate site. He’s taught at the Kansas City Art Institute and has consulted with the school as a student adviser.