Back to All Events

One consumer has 13 devices: How do you reach her effectively?

digital devices communication phone computer tablet laptop - Copy.jpg

Emily Barnes of Population Science pulls back the curtain on an emerging data-driven approach.

By 2021, the average consumer will have 13 connected devices. How can marketers engage the right person on the right device with the right message at the right time?

Emily Barnes, Partner at Population Science, will share a data-driven approach to reach niche audiences on current and emerging digital devices. It’s called programmatic marketing.

Programmatic marketing is a vast network of websites and apps that spans display, native, digital video, connected TV, digital out of home (billboards), and digital audio. The data ecosystem behind programmatic allows advertisers to tap highly targeted segments with a wide array of media types to create an omni-channel approach to activating specific audiences.

This will be a virtual presentation via Zoom. You’ll receive an event link when you register.

zoom banner.jpg
Emily_Headshot_White_Bkgd_V22.jpg

About Emily Barnes
Emily Barnes, a veteran communicator, is a partner at Population Science. She is a graduate of the University of Kansas and has also served as a professional communicator for KVC Health Systems, Merrigan & Co., MOCSA and REACTOR Design Studio. She also works as an independent communications consultant.