Join us for a look at the language of business and how to use the right words at the right time – and a few words to retire from our communication.
We want to be professional, on trend and relevant, but are we using the right words to accomplish our goal?
Join us to hear Jessica Best and Adam Miller reframe our vocabularies to ensure that we as communicators are using the right words to effectively communicate to our diverse audiences. They will help us define overused words, identify ones we should not be using, and learn what to use in their place. Jessica and Adam will include a high level of audience participation, so get ready to reframe your modern vocabulary!
Lunch will be provided.
Location details
American Century Investments Business Investment Building, 4400 Main Street
Adam Miller
Adam Miller is the Head of Diversity, Equity & Inclusion for the global offices of American Century Investments where he safeguards the unique experiences of 1,400 employees within the firm. Additionally, he develops and implements diverse pipeline programs to ensure that industry representation is at parity to national representation.
Jessica Best
Jessica Best is owner and strategist of BetterAve LLC. Though known as an email nerd now, Jessica started her career selling radio advertising, getting comfortable being VERY uncomfortable. She got lost more than she showed up on time for the first year of driving all over KC. She met new people every hour of the day. She asked and heard "no" a lot.
Then she was asked to get even MORE uncomfortable: a client of hers asked her to step into a role she had no experience in: direct marketing. After pointing that out and making a lot of caveats, she accepted a job where she would learn 3 whole new channels and the world of customer relationship marketing. From there, she found herself managing people, carrying out a merger of teams, and making all kinds of mistakes, in general.
The one thing Jessica is comfy with is the stage. In her role as data-driven marketing strategist first at emfluence , Barkley and now BetterAve LLC, she speaks in front of audiences from dozens to thousands, from Las Vegas to New York City, from Vancouver to Barcelona, and even SXSW Interactive in Austin.