The Anatomy of a Lifestyle Brand – The Creation of Artify Life

Thursday, April 16, 2020
11:30 AM 1:00 PM 11:30 13:00

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Learn the story of the development of a brand, it’s challenges and its future.

Adam Herbig, Founder of DigBig LLC, will share how and why he created the "Life & Style" brand Artify Life. Learn about the unique communication challenges that needed to be overcome, a behind-the-scenes look into the development of the brand, as well as its future.

This virtual event is free, but registration is required. After you register, you will be sent a secure Zoom link. Thank you!

About Adam
Adam is the owner of DigBig Marketing Consulting.

Through his career, Adam has analyzed clients' marketing and business needs, and delivered tangible solutions. An award-winning designer and strategist, he has created engaging experiences to launch and sell products ranging from payment solutions for American Express to SpongeBob’s Birthday Celebration. He has led licensing and retail partnership sell-in and execution for top brands including the NBA, Major League Soccer, Nickelodeon, DreamWorks Animation, CVS Health, and Walmart. He launched DigBig in 2018 to help businesses uncover and articulate value beyond their niche, and help capitalize on those found opportunities. He developed Artify Life, a lifestyle brand for a client, and currently serves as Head of Brand and Product.