Everyone’s become familiar with live streaming. Pandemic-driven laptop schooling, entertainment and webinars are the norm. But how can you move beyond average and create excellence in your live videos?

Live broadcasting — whether on Facebook, LinkedIn or Twitch is all the rage — but the differences in approach once you move from recorded, produced video to live stream are considerable.

What skills can you translate from video production and media training and what new skills are required? How should you approach a live stream effort — from preliminary steps (Linkedin livestream approval isn't a given, i.e. they don't allow everyone to livestream) to platform selection?

In this session we will review a LinkedIn Live streaming case study, walk through a livestream process checklist and review lessons learned from livestream experiences.

This event will be streamed live online. After registering, you will be emailed a meeting link the day of the event.

Brent Bowen is Founder and Chief Storyteller of Sparkcade Marketing, a Kansas City-based marketing firm. With 25 years of experience, from branding to digital, Brent's work has appeared in NPR, Sports Illustrated and Wall Street Journal. He's a veteran podcast host and producer, having launched and run both media and company-branded shows. As a professor for the University of Kansas, Brent teaches blogging, vlogging and podcasting in their Master's in Integrated Marketing Communications program. Clients include Dickinson Financial Corporation, H&R Block, Kansas City Southern, SelectQuote, Stowers Institute and UMB Bank.