How can marketers make the most of the data they gather on customers and prospects?
As marketers we collect massive amounts of information on our consumers and potential consumers to predict behavior, direct our marketing decisions and see into the future. It can be challenging to understand what all the different data means though, and how to apply it.
You can almost drown yourself in the amount of information that can be gathered, but how do you sort through it all and make sense of it, or 'read the tea leaves' so to speak.
Alan Weber, an Assistant Teaching Professor of Marketing and Supply Chain Management at UMKC's Henry W. Bloch School of Management, will help us learn more about analytics and how to interpret what the data we gather tells us as marketers.
This will be our first in-person event since the pandemic, so we look forward to seeing you. If you can't make it in-person, you can still attend virtually. Registration begins at 11:30 a.m. and the program begins at noon. Lunch is included in the in-person price. Scroll down the ticket options to see the virtual pricing.
About our speaker: Alan Weber
Alan Weber currently serves UMKC’s Henry W. Bloch School of Management as an Assistant Teaching Professor of Marketing and Supply Chain Management. Alan holds an MBA with an emphasis in direct marketing from UMKC. With over twenty-five years of management and consulting experience, Alan’s expertise includes the full range of Database Marketing Management activities, Strategic Direction in multiple data-driven business projects, Not-for-Profit, individual and department training, and valuing the customer base as an asset.
Alan’s experience includes 25 years in the direct/database marketing industry, focused on data-driven analytical roles, including all facets of Acquisition, Retention, Growth through cross-sell/up-sell, Marketing ROI, Segmentation, Targeting, Campaign Measurement, Social and Mobile Media. He has over 23 years of experience teaching for-credit courses to graduate and undergraduate students at accredited institutions.
Additionally, Alan has held equity leadership positions in multiple firms in the database marketing industry. Alan has consulted with hundreds of organizations throughout the US and the throughout the world. Not-for-Profit clients have ranged from most of the large symphonies in the United States, to Harvester’s Food Bank, to Unity Village. For-Profit clients include retailers, wholesalers, manufacturers, medical/pharma, and financial firms. Government agencies range from the GSA to bureaus of tourism to economic development. For an updated listing of clients, visit www.D2SG.net.