Your employees are already influencing how your brand is perceived—whether you’re shaping that message or not. Every interaction, every post, every email contributes to your company’s story. The question is: how intentionally are you harnessing that power? In this luncheon, Kris-Ann Carduff will demonstrate how marketing and communications teams can align, empower, and reward employees to act as consistent and authentic brand ambassadors. She’ll also explore how internal communications can serve as a mirror, revealing weak points in culture and operations, and how to use feedback—especially from new hires—to improve trust and performance. This presentation won’t stay theoretical. Attendees will walk away with: Tactical tools and frameworks to implement immediately Real‑world examples of reward systems and message alignment programs A ready‑to‑use pitch to win senior‑level buy‑in and drive cross‑departmental support Because when employees share a unified, trusted brand voice—and leadership champions that vision—your organization doesn’t just communicate better; it performs better.

Lunch will be served.

Meet the Speaker

Kris-Ann Carduff

Kris-Ann Carduff spent half her career in marketing and the other half in sales, which led to countless hours spent listening to leaders and sales teams discuss how they perceive and leverage marketing. She is passionate about sharing the strategies to stop the “us versus them” mentality that wastes time and energy. Kris-Ann attributes her knack for engaging audiences in an entertaining and impactful way to honing her skills performing stand-up comedy and her Second City - Detroit improv experience.

Kris-Ann co-founded Yare Group (pronounced like “care"), a consortium of creative minds for hire by businesses and agencies. While Kris-Ann freelances with select clients, she has never quit her “day job,” and loves the opportunities that working across different industries and disciplines provides.

Registration coming soon! $25 members, $35 non-members