Cord-cutting: What’s fact and what’s myth?

FREE FOR KC IABC MEMBERS

We live in a multiscreen world, and because to COVID-19, families are spending more time at home, consuming more TV than ever, across multiple screens and devices.

As the media landscape becomes more fragmented and the marketing industry continues to evolve, businesses need to continue to learn new ways to reach consumers as they snack, binge or appointment watch their favorite content.

Please join us in welcoming Taylor Curry, Digital Strategist, and Megan McGowan, Senior Manager of Advanced Advertising, for “Advertising Across All Screens: Debunking the Myths About Cord-Cutting.”

Taylor and Megan will share how advertising works on a multi-screen level. They will prove strategic insights into how video consumption continues to evolve and how to create a blueprint for a successful multi-platform marketing campaign strategy.

This is a virtual presentation. After registering, a link will be emailed to you the day before the event.

Taylor Curry, Digital Strategist, and Megan McGowan, Senior Manager of Advanced Advertising, will speak on “Advertising Across All Screens: Debunking the Myths About Cord-Cutting” Sept. 17.