Overview: The Digital Communications Specialist is responsible for digital communications for web, email marketing and social media for the YMCA of Greater Kansas City.
Responsibilities:
Manage association social media accounts and online engagement.
Develop, create and publish compelling content for electronic and digital communications, including social media, email marketing, website, blogs, app, text and online business listings, to support association campaigns and ongoing marketing initiatives.
Develop and maintain processes/workflows that ensure timely and consistent engagement and dissemination of information through digital channels.
Monitor and update YMCA website and other online platforms to ensure accuracy, relevance, fresh content, and positive user experience.
Participate in social media engagement and conversations, including online social influencers (internal and external) to ensure optimal Y messaging.
Monitor and respond to online reviews.
Recommend creative and innovative social media and online marketing and communication programs based on YMCA and stakeholder goals.
Implement tracking and measurement for online brand engagement efforts and report on results.
Develop best practices and recommendations for online engagement.
Stay abreast of online marketing tools and industry trends.
Benchmark and research competitor and industry leaders in online media.
Ensure that digital communications meet Y brand standards.
Support other marketing and communications team efforts and events.
Qualifications:
Bachelor's degree from an accredited college or university or the equivalent combination of education and experience in Journalism, English, Advertising or a related field.
Two years’ experience in communications, journalism, marketing or online media.
Excellent written and oral communications, including writing and editing for online audiences.
High-level of social and online media understanding, trends and best practices.
Multimedia experience and understanding of how multimedia marketing efforts are supported online.
Previous experience working with hosted email delivery systems required (Emma, Constant Contact, MailChimp or similar).
Previous experience working with a web CMS (i.e. Drupal, WordPress, etc.) ● Canva experience preferred.
Google Analytics experience preferred.
Works effectively with people of different backgrounds, abilities, opinions and perceptions.
Ability to work a flexible schedule, including some late evenings and weekends.
Ability to travel within the greater Kansas City area.
Video editing experience is a plus.
HTML experience is a plus.
Salary Information: Hiring range $45,000 - $48,000