All of our monthly events are held from 7:30 – 9 a.m. on the third Thursday at Brio Tuscan Grille, 502 Nichols Rd, Kansas City, MO 64112 on the Country Club Plaza.
How well did Volkswagen handle its PR crisis?
According to the New York Times, it was “Forward, Reverse, U-Turn.” Now you have the opportunity to hear an analysis from our own local expert, Matt Tidwell, PhD. Matt did his dissertation on this topic and will share the highlights to help us all learn from the company’s successes and failures. Join us at 5:30 p.m. Tuesday, June 26, at Brio on the Plaza for drinks, dinner and a roundtable discussion where we ALL get to weigh in.
5:30 p.m. Drinks
6 p.m. Dinner
Hop off the deadline treadmill and begin your next project in the Zen zone of measurable marketing.
Whew! Your campaign is finished and it feels good. But what did it actually accomplish? It’s easy to get caught up in deadline-driven messaging and move on to the next project. But before you do, let Tara Saylor, a program manager for internal and executive communication at Cerner, help you make your next campaign better. Tara will explain how you can practically:
Tired of throwing blindfolded?
Many marketing approaches have the accuracy of a shot in the dark. Surely we’ll hit something if we keep trying, right? But what if we actually crafted messages our audience wanted to hear? It doesn’t have to be a guessing game. Tricia McKim, a veteran marketer and now the owner of Tricia McKim LLC, will share how to use and create a buyer persona so that your efforts pay off. A buyer persona is different than a buyer profile, which can be gleaned from public sources and your database. For that reason, a persona is much more valuable to your brand.
This presentation will:
Learn how to craft an effective response before the crisis.
In today’s fast-paced, 24×7 world, crises are bound to happen. Disgruntled employees with guns, unexpected accidents on a job site, data breaches and “group think” social media outrage offer just a few examples of possible crisis situations. It’s not about if you’ll experience a crisis, but when one will happen. Gain a deeper understanding of the potential crises you could face and practical steps you can take now to manage your reputation.
Presented by Sheri Johnson, president, Morningstar Communications
Learn to make the most of your existing site and how to re-launch and blow up your brand.
Social media is all the rage, but you’re only a renter on the social space. When it comes to your website: You own it. There’s no more important component to your brand, no matter your type of business or organization. Whether you’re re-launching a website or making the most of what you’ve got, you’ll learn actionable steps from our panel of experts to move you forward.
We’re always looking for new speakers for luncheons, conferences and special events. If you know someone who would be of interest to KC IABC’s members and guests, let us know.