“You can trust me.”
Easy to say, very hard to fulfill.
There are thousands of blogs, webinars, or conference presentations on the topic of building trust, running companies with purpose, or being an authentic brand.
In our capacity as communication consultants, our job is to advise clients on strategies that reflect the current state of the world, and today that means talking about purpose, integrity, or “being human.”
Despite this good advice, trust in most institutions is low as evidenced by The Edelman Company’s recent pronouncement of a “crisis of trust.” How is that possible? How can trust be at low levels with such good counsel?
Presenter Kent Stones has been studying people and culture for 35 years, collaborating with large and small agencies like RPA, Digitas, and Callahan Creek, as well as with Fortune 500 companies like Sprint, American Century and Heineken.
Learn about Gen Z from Angie Read, Vice President of Growth Insight at Barkley. As a marketer – and a mom of three teenagers – she is committed to helping brands appeal to and authentically engage with Gen Z, who will represent 40 percent of American consumers by 2020. Sign up now!
KC IABC members attend free; guests pay $10. We each cover our own drinks and dinner.
If you have questions, email Julie B. Smith.
The Gift of Communications program is a KC IABC tradition that has served nearly two dozen, local non-profits. We invite three organizations to interact on their marketing challenges and seek to provide solutions so they can continue and expand their mission. This year, we’ll sit down with:
KC IABC will meet on the third Thursday of the month from 7:30 to 9 a.m. at Brio Tuscan Grille on the Plaza. Please note the following dates on your calendar. More event information to come!
We’re always looking for new speakers for luncheons, conferences and special events. If you know someone who would be of interest to KC IABC’s members and guests, let us know.