Upcoming Events
Upcoming Events in 2018
All of our monthly events are held from 7:30 – 9 a.m. on the third Thursday at Brio Tuscan Grille, 502 Nichols Rd, Kansas City, MO 64112 on the Country Club Plaza.
Tuesday, May 15, 11:30 a.m. to 1 p.m.
IndyComm: Latest trends in social media for independent communicators
Increasingly, social media is a crucial component for an independent communicator’s strategy – building our own brand as well as promoting our clients’ businesses. Social media is here to stay and is changing and challenging communications on a daily basis.
Come learn about the hottest trends in social media from Alexis Ceule, entrepreneur, freelancer, social media enthusiast, social crafter, brand ambassador and social evolver. Alexis works locally, nationally and globally, getting her clients’ brand story “in front of as many pairs of qualified online eyeballs as possible, while building a relationship through social networks and measurable ROI.”
Alexis will lead a lively discussion about hot topics, which today include the upcoming Facebook newsfeed changes, and more that we can’t even predict just a few weeks ahead of our meeting. That’s how fast social media is evolving. Don’t miss this meeting! Space is limited, so register now.
May 17, 7:30 a.m.
Reaching Social Influencers to Advance Your Brand
Social media has created a new generation of brand boosters. Instead of sitting in front of TV cameras, these influencers post to Instagram, blog and Tweet. They’ve built their own following of rabid fans who are hungry to hear about products and services that matter to them. But how do influence these influencers? Megan Neher, of Megan Neher Public Relations, will lead this panel discussion.
“There’s nothing hotter in marketing than working with an online influencer,” says Megan. “But how do you find them? And what’s the best way to communicate with them? And, what can they do for your company or brand you represent?”
A social media influencer can be anyone from a blogger to a celebrity or even an “Average Joe” who has a strong online following – but they must always have credibility and a niche.
Megan will introduce you to a panel of experienced social media influencers who will explain who they are, what they do, their niche and why brands want to connect with them.
And the best tip of all? What works and what doesn’t when it comes to brand outreach.
Panelists include:
- Kristin Doyle, Dine and Dish
- Shanley Cox, Out to Eat
- Lauren Lane, Lauren Lane Culinarian
Brio Tuscan Grille, KCMO
7:30-9 a.m
EVENT PRICING: $25 for members and $35 for nonmembers
JUNE
Join us for the KC IABC Quill Awards.
July 19, 7:30 a.m.
You Finished a Campaign. Time to Uncork the Champagne?
Hop off the deadline treadmill and begin your next project in the Zen zone of measurable marketing.
Whew! Your campaign is finished and it feels good. But what did it actually accomplish? It’s easy to get caught up in deadline-driven messaging and move on to the next project. But before you do, let Tara Saylor, a program manager for internal and executive communication at Cerner, help you make your next campaign better. Tara will explain how you can practically:
- Determine how to measure success at the outset
- Make the most of the pre-campaign stage
- Work effectively with stakeholders
- Crush it!
- Measure and report
- Celebrate
August 16, 7:30 a.m.
Hit the Marketing Bull’s Eye With a Buyer Persona
Tired of throwing blindfolded?
Many marketing approaches have the accuracy of a shot in the dark. Surely we’ll hit something if we keep trying, right? But what if we actually crafted messages our audience wanted to hear? It doesn’t have to be a guessing game. Tricia McKim, a veteran marketer and now the owner of Tricia McKim LLC, will share how to use and create a buyer persona so that your efforts pay off. A buyer persona is different than a buyer profile, which can be gleaned from public sources and your database. For that reason, a persona is much more valuable to your brand.
This presentation will:
- Help you understand a persona and how it is created using your most important source: the customer (or near-miss customers)
- Help you make the most of an existing persona, targeting your communications to match the needs of your audience
- Explain how you can work with a pro to create a persona
- Share the DIY option for creating a persona on your own
September 20, 7:30 a.m.
Where’s the Panic Button?
Learn how to craft an effective response before the crisis.
In today’s fast-paced, 24×7 world, crises are bound to happen. Disgruntled employees with guns, unexpected accidents on a job site, data breaches and “group think” social media outrage offer just a few examples of possible crisis situations. It’s not about if you’ll experience a crisis, but when one will happen. Gain a deeper understanding of the potential crises you could face and practical steps you can take now to manage your reputation.
Presented by Sheri Johnson, president, Morningstar Communications
Oct. 18, 7:30 A.M.
Net Totality: Turn Your Website Into a Marketing and Branding Powerhouse
Learn to make the most of your existing site and how to re-launch and blow up your brand.
Social media is all the rage, but you’re only a renter on the social space. When it comes to your website: You own it. There’s no more important component to your brand, no matter your type of business or organization. Whether you’re re-launching a website or making the most of what you’ve got, you’ll learn actionable steps from our panel of experts to move you forward.
Presented by:
- Mohammed Azeem, digital marketing strategist, ConstellationCK
- Gabe Braddy, development lead, Hallmark.com
- Steve Green, president and CEO, Blue Rivet
Know a great speaker?
We’re always looking for new speakers for luncheons, conferences and special events. If you know someone who would be of interest to KC IABC’s members and guests, let us know.
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