Learn how to apply storytelling to your communication strategy and capture your audience’s attention.
Registration begins at 11:30 a.m.; program begins at noon and concludes by 1 p.m.
Once upon a time, marketers and communicators found themselves inundated with content requests. Blog posts, white papers, press releases, campaign copy – words swirled and twisted around them without purpose or direction. Content was King, but content without strategy was destined to fail. This session is designed to support overwhelmed content producers by taking them back to the basics of storytelling. Learn how to apply elements of narrative structure, characterization, tension, motive and more to your brand communications, with an eye toward creating a cohesive story that resonates with your target audiences.
Natalie Jackson is the marketing director for emfluence, a digital marketing agency and marketing automation platform headquartered in Kansas City. She has nearly a decade of experience in B2B marketing, with a special focus on marketing strategy for technology and software companies. Recently, she’s been flexing her brain muscles by implementing a series of meta-marketing campaigns for emfluence’s digital marketing agency. Jackson is also a published fiction writer and yet another master’s of fine arts graduate who has translated her love for storytelling to marketing communications.