A tweet or snap here, a yak there… and a new way of relating to others emerges, and along with it, new types of conversation and collaboration. Using examples from anthropological fieldwork in New Guinea, YouTube and university classrooms, Professor Wesch offered a fascinating look at the often-unnoticed but profound ways in which media mediate our culture and transform the way brands and companies need to consider how they relate to their clients and consumers.
We brought together some of Kansas City’s most seasoned professionals to share their sound career advice and expertise on solving today’s most difficult business and communication challenges.
We featured a great lineup from a diverse group of presenters across industries and specialties. Take a look at the topics and descriptions below. We know there is something for you!
Marketers have fallen (back) in love with data. We wanted MORE DATA … and we got it. But has it made us better marketers? Marketers average using 6-8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges. You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shared how to make data from a variety of sources useful in your email campaigns by making it work together.
Goodwill is one of the most recognizable brands and has a long history in KC. But few people know Goodwill’s mission. And what does Goodwill do with all that stuff? To get the word out, the brand needed to be redefined. Find out how Goodwill re-positioned their brand locally and started to educate the public on their mission and commitment to sustainability.
Yes, it’s intimidating to know that you’re competing with so many other emerging graduates for available jobs. BUT, here’s the great news – lots of employers are looking for solid entry-level employees and they’re having a hard time finding YOU! We’ll talk about some really practical strategies for getting your job search geared up, so that you can get hired quickly and avoid moving back to your parents’ house!
Storytelling is the latest buzz word in content marketing and communications, but how do you find and tell the best story for your company, project or new campaign? Jolean Olson, Director of Development for Scenic Road, shared methods that any creative (or not so creative) professional can use to move past writer’s block to deeper engagement with your audience, including tips and tricks from the school of journalism, tapping into common themes, and harnessing emotion and authenticity.
Organizations today are increasingly diverse in structure and membership – including multiple locations, various professions, and cultural and age diversity. Yet, we often still communicate through traditional structures of hierarchy and department, assuming that a standard set of messages, if carefully planned, will both reach and resonate with all of these employees. This presentation helped us identify and design communications for the thriving co-cultures across organizations.