Professional Development

Understanding Gen Z Consumers and What They Expect from Brands and Businesses

13:21 25 September in featured-event, KC IABC Blog, Masters, News and events, Professional Development
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by Angie Read (aka GenZMom) Just when we thought we had Millennials figured out, a new generation of young consumers is forcing us into uncharted territory yet again. Meet Generation Z, born between 1996 and 2010. Don’t mistake them as tomorrow’s consumers; they’re already here in a BIG way. They represent approximately $44 billion in direct buying power, and after you factor in their unprecedented influence on family spending, that number...

A Peek Behind the Walls

21:21 14 September in featured-event, KC IABC Blog, News and events, Professional Development
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By Shawn Arni, Director of Marketing - Medical, Children’s Mercy Kansas City Children’s Mercy is one of the most beloved organizations in Kansas City. That is one of the reasons I’ve worked here for more than 20 years now, and I’ve always been proud to tell others where I work and what I do. Founded from humble beginnings in 1897 by two sisters – one a surgeon,...

#HoustonStrong & conference on!

19:17 06 September in featured-event, KC IABC Blog, News and events, Professional Development
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You may be wondering about the status of our Southern Region IABC connect17 conference post-Harvey since it’s Oct. 25-27 in Houston. Although this storm did pack a wallop, most of downtown Houston, including the conference hotel, were not impacted. The city is opening back up for business, including its airport and major freeways. Houston Mayor Sylvester Turner is encouraging all conferences to go forward. By honoring our...

Coffee & Conversation: Communications in the age of “fake news”

11:28 31 August in Coffee & Conversation, featured-event, KC IABC Blog, Membership, News and events, Professional Development
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By Matt Tidwell, Ph.D., APR Earlier this month I had the pleasure of moderating a recent KC IABC “Coffee and Conversation” panel discussion (one of KC IABC’s terrific new membership benefits, by the way). We had a small but hearty group of communicators representing diverse backgrounds including education, technology and non-profit. The topic was certainly topical – communications in the age of “fake news”. While we all...

Take Your Customers on a Journey with Story Plot

12:49 22 August in KC IABC Blog, Professional Development
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  By Eric Hughey As discussed in my previous blog, it’s important to be the guide and not the hero in your customers’ stories. To be a guide, understand your customers’ conflicts, and know the outcomes they desire, we can examine story plot to help create compelling marketing messages. Think back to your language arts or film appreciation classes. The basics of plot can be found in almost every...

Take 15 percent off the emfluence And Then Some Conference

21:43 06 August in featured-event, KC IABC Blog, News and events, Professional Development
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Sign up for the emfluence And Then Some Conference, a catalyst conference focused on achieving your digital marketing goals. KC IABC members receive a 15 percent off discount when entering promotional code KCIABCmember during registration. The Details When: Friday, Aug. 25, 8 a.m. to 6 p.m.  Where: The College Basketball Experience, 1401 Grand Boulevard, KCMO Who should attend: Strategizers and producers Whether you’re a hands-on digital marketer working on email, social...