News and events

You, too, can become a social media power user

20:54 10 February in featured-event, KC IABC Blog, News and events

Social media provides an equal opportunity for communicators to be whatever we want to be, said Peg Fitzpatrick, author and social media guru, at the keynote session of Business Communicators Summit in Kansas City. The one-day event, hosted by KC IABC, drew 145 communicators to the Holiday Inn on the Country Club Plaza for professional development, networking and connecting with friends and colleagues. Peg, co-author of The...

Drive authentic leadership through social media

10:40 10 February in featured-event, KC IABC Blog, News and events

By Rebekah Ellingson KC IABC member A changing consumer base and workforce driven by a multi-generational audience demand that leaders communicate in an honest, transparent and sincere way. At the Business Communicators Summit hosted by KC IABC, Julie Edge, Chief Storyteller and Co-Founder of Creelio, discussed developing authentic, personal content for executives. When executives lead and communicate with authenticity, approachability and accessibility, employees and customers respond and engage....

KC IABC named International Chapter of the Year for 7th time!

10:05 05 February in featured-event, KC IABC Blog, News and events

[caption id="attachment_13146" align="alignright" width="185"] KC IABC brought home the coveted prize for the 7th time! Congrats to chapter leaders for this outstanding accomplishment.[/caption] Kansas City IABC was named International Chapter of the Year for 2016 at the Leadership Institute in Long Beach, CA, on Thursday, Feb. 4. The award was announced at the opening reception at the Leadership Institute, with several KC chapter leaders in attendance. [caption...

Check out our website enhancements!

12:45 04 February in KC IABC Blog, News and events

The KC IABC board is constantly working to make our resources for members and guests easier to use and richer in content. We introduced a few updates to our website this week that we think will help. If you are not receiving our KC IABC newsletter, sign up. There’s a simple form at the bottom of every page on our site. Fill in your name and...

Masters to host program about KCPT rebranding

10:09 03 February in featured-event, KC IABC Blog, News and events

  After 55 years as Kansas City’s only public television station, Kansas City PBS has reinvented itself. You’re invited behind the scenes to learn about the branding process, how the public television audience aligns with your target markets and how to better align your pitches with KCPT’s needs. Join KCPT’s Production + Creative Services VP 5:30 p.m. Tuesday, Feb. 23 Brio Tuscan Grille on the Plaza Hosted by KC IABC Masters RSVP...

Join Young Professionals and jump start your career

09:59 03 February in KC IABC Blog, Membership, News and events, Young Professionals

KC IABC’s Young Professionals, formerly known as Rising Stars, is relaunching! Join business communicators in the early stages of their careers and learn valuable skills during monthly networking and professional development events, workshops and panels. Stay up to date on our new Facebook page, KC/IABC Rising Stars, or email us....

7 tips on thought leadership

10:52 27 January in KC IABC Blog, News and events

By Julie Bartels Smith, ABC KC IABC member KC IABC Masters Special Interest Group coordinator Katy Schamberger, online content marketing manager for DSI Labs, shared best practices in thought leadership at the January KC IABC breakfast. Here are a few nuggets: 67% of B2B buyers are using content research before approaching potential vendors. Thought leadership is about establishing yourself as an authority on the topic of your business or –...

Power your content marketing with thought leadership

09:12 26 January in featured-event, KC IABC Blog, News and events

By Tara Litzenberger KC IABC member “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  - Forrester For the supply chain experts at DSI, the approach to solving customer problems means thinking about what’s happening in the industry today and tomorrow.  By sharing their thoughts on the Internet of Things, 3D printing, wearables and the impact of RFID chips on the future...

6 steps to creating a comprehensive social media strategy

14:59 19 January in KC IABC Blog, News and events

By Paul Chaney The key to using social media successfully for your organization in 2016 is to have a detailed plan that drives your all of your marketing efforts. This article will outline how to create a comprehensive six-step integrated social media strategy that takes into account business goals and objectives, and that focuses on the needs and interests of your customers. Read more on the CW website...

Gold Quills late deadline set for Jan. 27

18:37 14 January in KC IABC Blog, News and events, Quill news

We know communicators love a last-minute deadline! And if entering the Gold Quill Awards has been on your “to do” list but you just haven’t got to it, the good news is that you have two weeks left to submit. The FINAL deadline to submit your Gold Quill Award entry is Jan. 27 at 11:59 p.m. PST. There will be no extensions or further deadlines announced,...