You may be wondering about the status of our Southern Region IABC connect17 conference post-Harvey since it’s Oct. 25-27 in Houston. Although this storm did pack a wallop, most of downtown Houston, including the conference hotel, were not impacted. The city is opening back up for business, including its airport and major freeways. Houston Mayor Sylvester Turner is encouraging all conferences to go forward. By honoring our...
Overview As a digital graphic designer, you’ll be a critical piece of helping us tell our powerful brand story to the world by shaping the future evolution of the key SelectQuote domains (selectquote.com, selectquoteautoandhome.com and selectquotesenior.com) on desktop and mobile to support our multimillion dollar lead generation campaigns. With deep passion and empathy for the customer and business, you will help deliver a more compelling customer journey, by providing...
By Matt Tidwell, Ph.D., APR Earlier this month I had the pleasure of moderating a recent KC IABC “Coffee and Conversation” panel discussion (one of KC IABC’s terrific new membership benefits, by the way). We had a small but hearty group of communicators representing diverse backgrounds including education, technology and non-profit. The topic was certainly topical – communications in the age of “fake news”. While we all...
By Eric Hughey As discussed in my previous blog, it’s important to be the guide and not the hero in your customers’ stories. To be a guide, understand your customers’ conflicts, and know the outcomes they desire, we can examine story plot to help create compelling marketing messages. Think back to your language arts or film appreciation classes. The basics of plot can be found in almost every...
Sign up for the emfluence And Then Some Conference, a catalyst conference focused on achieving your digital marketing goals. KC IABC members receive a 15 percent off discount when entering promotional code KCIABCmember during registration. The Details When: Friday, Aug. 25, 8 a.m. to 6 p.m. Where: The College Basketball Experience, 1401 Grand Boulevard, KCMO Who should attend: Strategizers and producers Whether you’re a hands-on digital marketer working on email, social...
Joyce Layman is a hustler, and I mean that with mad respect. Dictionary.com’s definition of hustler is “an aggressively enterprising person; a go-getter.” This definition describes Joyce to a T. In addition to being a “go-getter,” Joyce even has groupies. Case in point: a few of our IndyComm attendees proudly declared during our initial networking time how much they admire Joyce’s business acumen and success. In fact,...
In my previous blog post, I discussed the importance of selling with story. I'd like to take it a step further and discuss the strategy for characters in our marketing and sales messages. One of my favorite authors and marketing professionals is Donald Miller. As you may know, he is the author of “Scary Close” and “Building a Story Brand,” which discuss the importance of empowering...
I am excited to be back serving as President for the 2017-18 board year. We are starting the year with a great board! Our new board members include: Brenda Alfred; Shawn Arni, Children’s Mercy; Marjie Goodman, DEG Digital; Tara Hart, Compass Minerals; Bridget McBee, Lockton; Brenda Poor, Lathrop & Gage; and Frank Siraguso, Siraguso Communications. Please join me in thanking them, as well as our 10 returning board...
By Byron Ginsburg While I won’t claim to have pitched a fabulous product or service to venture capitalists, my experience as a listener, judge and communicator has helped me identify the elements of a good pitch, what falls flat, and what has listeners saying, “Huh?” The below tips are not comprehensive, and while they appear fundamental, many are routinely violated. Start with your name – first and...
It’s time to celebrate YOU! Get together for food and drinks as we show our appreciation for all of the talents and contributions our members bring. Plus, you may be familiar with communication/marketing vocabulary, but can you spell common comms terms? Join us in a fast, fun round of spelling bee(r)! You may walk away with a prize! Each member will receive a drink ticket on us. Thursday,...