Understanding Gen Z Consumers and What They Expect from Brands and Businesses

13:21 25 September in featured-event, KC IABC Blog, Masters, News and events, Professional Development

by Angie Read (aka GenZMom) Just when we thought we had Millennials figured out, a new generation of young consumers is forcing us into uncharted territory yet again. Meet Generation Z, born between 1996 and 2010. Don’t mistake them as tomorrow’s consumers; they’re already here in a BIG way. They represent approximately $44 billion in direct buying power, and after you factor in their unprecedented influence on family spending, that number...

REACTOR Design Studio: Designer of Champions Paid Internship

10:41 24 September in KC IABC Blog, KC/IABC Job Bank for Members, Young Professionals

Overview We are seeking the best and brightest student designers to collaborate with us in creating truly EPIC work. As the design intern at REACTOR, you will work on real client projects and be immersed in the creative culture of the Crossroads District. Join us as we brainstorm over coffee and breakfast sandwiches, and achieve awesome feats of design as our Intern of Champions. Responsibilities Create awesome work. Qualifications -...

Share your recent wins

09:43 21 September in KC IABC Blog, Membership

KC IABC members are pretty amazing, and we'd love to tell everyone about you or your co-workers latest accomplishments. Examples could be a new job, a new member to your team, awards, launching a product or campaign, obtaining a new client, or hurdles you worked hard to overcome. Fill out this brief form to share the news, and we'll take it from there!  ...

Trozzolo Communications Group: Public Relations Strategist

11:42 19 September in KC IABC Blog, KC/IABC Job Bank for Members

Overview We’re looking to add to our Proventus Consulting division. The Public Relations Strategist plays an important role on the team – it is a client-facing role and one that requires frequent interaction with members of the media. The PR Strategist is responsible for developing and executing on media relations and marketing strategies for our clients. The position requires the individual think both strategically and...

ULTRAX Aerospace: Content & Digital Marketing Coordinator / Manager

11:13 19 September in KC IABC Blog, KC/IABC Job Bank for Members

Overview ULTRAX Aerospace, Inc. is seeking a Content & Digital Marketing Coordinator / Manager to create and manage a comprehensive content marketing strategy in coordination with ULTRAX's go-to-market, account management and customer service initiatives. This is a new role that will be integral in developing a narrative around our product offering, executing its delivery across a variety of digital and traditional media, and continuously shaping the narrative...

A Peek Behind the Walls

21:21 14 September in featured-event, KC IABC Blog, News and events, Professional Development

By Shawn Arni, Director of Marketing - Medical, Children’s Mercy Kansas City Children’s Mercy is one of the most beloved organizations in Kansas City. That is one of the reasons I’ve worked here for more than 20 years now, and I’ve always been proud to tell others where I work and what I do. Founded from humble beginnings in 1897 by two sisters – one a surgeon,...

#HoustonStrong & conference on!

19:17 06 September in featured-event, KC IABC Blog, News and events, Professional Development

You may be wondering about the status of our Southern Region IABC connect17 conference post-Harvey since it’s Oct. 25-27 in Houston. Although this storm did pack a wallop, most of downtown Houston, including the conference hotel, were not impacted. The city is opening back up for business, including its airport and major freeways. Houston Mayor Sylvester Turner is encouraging all conferences to go forward. By honoring our...

SelectQuote: Digital Graphic Designer

08:35 06 September in KC IABC Blog, KC/IABC Job Bank for Members

Overview As a digital graphic designer, you’ll be a critical piece of helping us tell our powerful brand story to the world by shaping the future evolution of the key SelectQuote domains (selectquote.com, selectquoteautoandhome.com and selectquotesenior.com) on desktop and mobile to support our multimillion dollar lead generation campaigns. With deep passion and empathy for the customer and business, you will help deliver a more compelling customer journey, by providing...

Coffee & Conversation: Communications in the age of “fake news”

11:28 31 August in Coffee & Conversation, featured-event, KC IABC Blog, Membership, News and events, Professional Development

By Matt Tidwell, Ph.D., APR Earlier this month I had the pleasure of moderating a recent KC IABC “Coffee and Conversation” panel discussion (one of KC IABC’s terrific new membership benefits, by the way). We had a small but hearty group of communicators representing diverse backgrounds including education, technology and non-profit. The topic was certainly topical – communications in the age of “fake news”. While we all...

Take Your Customers on a Journey with Story Plot

12:49 22 August in KC IABC Blog, Professional Development

  By Eric Hughey As discussed in my previous blog, it’s important to be the guide and not the hero in your customers’ stories. To be a guide, understand your customers’ conflicts, and know the outcomes they desire, we can examine story plot to help create compelling marketing messages. Think back to your language arts or film appreciation classes. The basics of plot can be found in almost every...