KC IABC Blog

Cut down your net: 5 ways to achieve big goals in Q2

14:36 06 April in KC IABC Blog, Young Professionals
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By Eric Hughey Monday, April 3 marked the crowning of another National Champion for the annual NCAA men’s March Madness basketball tournament. The North Carolina Tar Heels beat the Gonzaga Bulldogs 71 to 65. In ceremonial fashion, the Tar Heels cut the net away from the basketball goal, signifying their victory and the achievement of every college basketball team’s yearly dream. Outside of college basketball, this week marked another...

Boost your site’s SEO ranking with rock solid content

15:15 03 April in IndyComm, KC IABC Blog
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By Elaine Symanski KC IABC Webmaster If you think Search Engine Optimization (SEO) is all about having the right keywords on your web pages, think more broadly. “Think things, not strings,” advises Jeremy Sterling, SEO manager for DEG, a full-service digital agency based in Overland Park, KS. Jeremy and colleague Meghan Nuckolls, DEG copywriter, talked about the present and future of SEO at a lunch meeting of IndyComm. Smarter...

Program at KC Zoo to honor Dean Rodenbough, Lowell winner

14:15 01 April in featured-event, KC IABC Blog, News and events
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Join us April 20 to celebrate Dean Rodenbough as our 2016 Lowell Award winner. As Vice President of External Affairs for Hallmark Cards, Dean is responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses. Dean portrays the qualities recognized by the Lowell award. He has achieved much in his communications career, gaining the confidence of the senior-most executives...

Everything old is new again: Nostalgia marketing

10:04 28 March in KC IABC Blog
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  Tina Fey with SNL and The Today Show having a bit of fun with mom jeans throwback By Jolean Olson Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From fashion to constant sequels in Hollywood, people flock to things that remind them of the past. Here's the reason why: It makes...

Liven up communications with podcasts and video

14:52 17 March in KC IABC Blog, News and events
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By Elaine Symanski KC IABC Webmaster With just a few electronic tools and some practice, you can create low-cost, yet high quality podcasts or videos for your business or your clients. Roy Harryman, long-time KC IABC member and owner of Roy Harryman Marketing Communications, presented top tips at a KC IABC lunch meeting.  First things first Start with the basics before you pick up a piece of equipment or schedule...

Michelle Keller named William Allen White Foundation Trustee

10:50 15 March in featured-event, KC IABC Blog, Membership, News and events
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Michelle Keller, VP-Community Engagement, Development and Outreach at Swope Health Services, has been named a Trustee of the William Allen White Foundation. The foundation supports the mission of the William Allen White School of Journalism and Mass Communications at The University of Kansas in Lawrence, KS. Michelle is a long-time member of KC IABC and has served in many volunteer capacities for the chapter. She was...

Presidents’ Note: As winter wraps up, plenty in store for spring!

10:22 08 March in KC IABC Blog, Membership, News and events
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As we flip the calendar to March, we have a couple of February items to celebrate. February is always a busy month at KC IABC. To start, we are coming off another successful BCS event. The mix of networking and learning make it one of our favorite events of the year. BCS must have special powers because we always leave energized with all kinds of...

Check out special offers during IABC’s March Member Month

15:51 01 March in featured-event, KC IABC Blog, Membership, News and events
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To thank you for being a member, IABC is offering special initiatives during the month of March. Be an IABC Champion: Refer your peers to IABC and be entered into a drawing for a $500 Visa gift card each time a colleague you refer joins during March. You’ll also be recognized as an IABC Champion on the IABC website and at the 2017 World Conference in Washington, D.C. Renew...

Region’s top communicators gather for BCS 2017

10:22 21 February in KC IABC Blog
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More than 100 communicators from across the metro area and Topeka gathered on Feb. 16 at KU Edwards Campus in Overland Park for the KC IABC 2017 Business Communicators Summit. Keynote speaker Michael Wesch, Associate Professor Anthropology, Kansas State University, opened the day with a lively presentation detailing his eight years spent living among and studying the people in a tribal village in New Guinea. Wesch related how the...

Call for speakers: IABC 2017 Heritage Region Conference Nov. 5-7

16:40 20 February in KC IABC Blog, News and events
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IABC Heritage Region Seeking Speakers for the 2017 Region Conference being held at the Omni William Penn Hotel, Pittsburgh, PA, November 5-7, 2017 The conference will consist of approximately twenty 75-minute breakout sessions and in-depth three-hour sessions on key topics affecting today’s business communicators. The conference draws nearly 200 communicators from the northeastern, midwestern and mid-Atlantic United States, as well as Canada. Attached is a Request for Proposals...