KC IABC Blog

Presidents’ Note: Plan to ‘dine around’ with KC IABC this summer

14:55 01 May in KC IABC Blog, Membership, News and events
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Everyone's ready to jump to the end of the school year and start enjoying a few months "off," right? Hey, at KC IABC, we never stop working for ya! We have a transition of our own at the end of June, as we will install a new board (although with many of the same awesome faces), and we'll be hitting the ground running. But even so, we're...

Young Pros to explore impact of Made in KC brand

15:11 27 April in featured-event, KC IABC Blog, News and events, Young Professionals
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One thing that Kansas Citians have in common is the love for our city. From BBQ and Boulevard beer, to apparel donned with “KC” and even home décor, the people of Kansas City love to tout their KC pride! Join the Young Pros at 6 p.m. on May 10 to learn how Made in KC is helping local brands boost recognition of this Midwestern city with through...

IndyComm sets May 16 program about Startland News

09:37 26 April in IndyComm, KC IABC Blog, News and events
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Start-up businesses can be a great hunting ground for independent communicators looking for new clients. IndyComm, a special interest group of KC IABC, offers a chance to meet with Bobby Burch, editor-in-chief at Startland News, an online publication and KC's home for innovation, start-ups and entrepreneurs. Register now for the bring-your-own-lunch event: Tuesday, May 16, 11:30 a.m. to 1 p.m. at Edison Spaces located on College Boulevard...

Presidents’ Note – Come volunteer with us!

13:54 11 April in KC IABC Blog, Membership, News and events
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With the start of a new season and the wrap-up of membership month, we have a renewed focus on planning our year and maintaining the high standards of our award-winning chapter. One of the strongest advantages of KC IABC is the opportunity to meet other communicators from across the city, at all stages of their careers to help you learn and grow your own career. Not...

Volunteer of the Month – Melissa Cartmill

13:51 11 April in KC IABC Blog, Uncategorized
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This month we recognize Melissa Cartmill for her outstanding work on coordinating and executing the 2017 Business Communicators Summit. She worked tirelessly to put together an excellent roster of keynote speakers and breakout sessions to make BCS 2017 another incredible event. Melissa coordinated the event, always leading with her great attitude and calm demeanor. Thank you, Melissa!...

Cut down your net: 5 ways to achieve big goals in Q2

14:36 06 April in KC IABC Blog, Young Professionals
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By Eric Hughey Monday, April 3 marked the crowning of another National Champion for the annual NCAA men’s March Madness basketball tournament. The North Carolina Tar Heels beat the Gonzaga Bulldogs 71 to 65. In ceremonial fashion, the Tar Heels cut the net away from the basketball goal, signifying their victory and the achievement of every college basketball team’s yearly dream. Outside of college basketball, this week marked another...

Boost your site’s SEO ranking with rock solid content

15:15 03 April in IndyComm, KC IABC Blog
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By Elaine Symanski KC IABC Webmaster If you think Search Engine Optimization (SEO) is all about having the right keywords on your web pages, think more broadly. “Think things, not strings,” advises Jeremy Sterling, SEO manager for DEG, a full-service digital agency based in Overland Park, KS. Jeremy and colleague Meghan Nuckolls, DEG copywriter, talked about the present and future of SEO at a lunch meeting of IndyComm. Smarter...

Program at KC Zoo to honor Dean Rodenbough, Lowell winner

14:15 01 April in featured-event, KC IABC Blog, News and events
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Join us April 20 to celebrate Dean Rodenbough as our 2016 Lowell Award winner. As Vice President of External Affairs for Hallmark Cards, Dean is responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses. Dean portrays the qualities recognized by the Lowell award. He has achieved much in his communications career, gaining the confidence of the senior-most executives...

Everything old is new again: Nostalgia marketing

10:04 28 March in KC IABC Blog
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  Tina Fey with SNL and The Today Show having a bit of fun with mom jeans throwback By Jolean Olson Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From fashion to constant sequels in Hollywood, people flock to things that remind them of the past. Here's the reason why: It makes...

Liven up communications with podcasts and video

14:52 17 March in KC IABC Blog, News and events
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By Elaine Symanski KC IABC Webmaster With just a few electronic tools and some practice, you can create low-cost, yet high quality podcasts or videos for your business or your clients. Roy Harryman, long-time KC IABC member and owner of Roy Harryman Marketing Communications, presented top tips at a KC IABC lunch meeting.  First things first Start with the basics before you pick up a piece of equipment or schedule...