KC IABC Blog

What we learned at connect17

10:52 16 November in featured-event, KC IABC Blog, News and events, Professional Development
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By Stacey Dickson – KC IABC President & Marjie Goodman – KC IABC Board member We had the privilege of attending IABC’s Southern Region conference in Houston last month. The conference covered several topics including client experience, social media and video, and it featured several speakers from across the country. Here are our top takeaways from connect17. Branding [caption id="attachment_16350" align="alignright" width="300"] Jim Pendergast of AARP giving the connect17 conference keynote...

EAG Advertising & Marketing: Search Marketing Specialist

15:35 14 November in KC IABC Blog, KC/IABC Job Bank for Members
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So you think you know something about search marketing? If you can help our 100+ local clients get found on the web, we’re dying to meet you. So are our clients. EAG is home to more local small businesses than any other agency. As the outsourced marketing department to so many companies, we need search marketing professionals with some real know-how. We are looking for a multi-discipline professional...

Success with Collaboration

08:05 13 November in KC IABC Blog, Professional Development
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By Megan Neher I’ve had my own company for 14 years and it took me the first five years to figure out how to categorize it. I started by saying I was a freelancer or a subcontractor. But as I grew and got more clients and even my own subcontractors, things began to change. My elevator speech morphed into: Hi, I own my own boutique PR agency....

KCP&L: Social Media Analyst

16:35 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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The Social Media Analyst is primarily responsible for creating compelling and engaging content for external audiences using KCP&L’s social media properties. This position will work with leadership and internal clients throughout the company to create this content and respond to inquiries via social media. In addition, this position will help craft both paid and organic social campaigns. This position will be expected to help as...

KCP&L: Marketing Communications Specialist

16:28 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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Responsible for marketing communications planning and execution, especially writing campaign elements for a variety of communications channels, including web, email, social media, print, etc. Effectiveness is measured by creating assigned deliverables on-time, on-budget and according to communications industry best practices. Responsibilities -Execute upon commitments from marketing communications plans, including: (70%) Strong comfort level writing, producing and/or coordinating of a variety of marketing communications tactics including: web copy, email...

KCP&L: Marketing Automation Specialist, Sr.

16:17 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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This position is the system owner and subject matter expert for the company’s marketing automation platform, Eloqua. This position works closely with content and business process owners to manage the setup and maintenance of one-time, recurring and triggered email and text message communications that enhance customer experience and satisfaction. Responsibilities Configure and execute outbound email and SMS marketing automation, including marketing programs, transactional customer notifications and e-billing....

President’s Note: Give the Gift of Communications

14:25 03 November in KC IABC Blog, News and events, Professional Development
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By Stacey Dickson – KC IABC President I am grateful to have attended the Southern Region Conference in Houston last month. In addition to the excellent sessions providing great communications development, I participated in the Leader’s Summit where we discussed challenges and solutions as chapter leaders. We also had time to learn about a few things going on at the International level I felt were worth sharing. For...

This Year: Gift the Gift of Marketing to Local Non-Profits

12:46 02 November in featured-event, KC IABC Blog, News and events, Professional Development
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Local non-profits will benefit from your marketing experience     Join us  for our next monthly meeting and give the Gift of Communications on Thursday, Nov. 16, 5:30-7 p.m. at our host Lockton Companies in the Country Club Plaza. If you work in marketing, then crafting catchy messages and working across multiple mediums comes naturally to you. You’re fast. You’re good. But the rest of the world lacks what you have....

KC presenter at IABC Southern Region connect17

12:06 02 November in KC IABC Blog, Membership, News and events, Professional Development, Uncategorized
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Congratulations to member Marjie Goodman for being selected as a presenter for the IABC Southern Region connect17 conference. Marjie spoke on how to create more video to engage employees using storytelling and incorporated videos produced right here in KC. The connect17 conference occurred Oct. 25-27 in downtown Houston, Texas, and had attendees from all over the Southern region of the IABC, including other countries. Marjie joined the KC IABC...