Pinterest for Communicators and Marketers

10:16 05 July in KC IABC Blog, Tech/SIG, Uncategorized

We had a full room at our last Tech/SIG meeting where Katie Hamm with Fleishman-Hillard spoke about Pinterest. In her role at FH, she manages digital and social media for food and nutrition clients. While most people are still figuring out Pinterest and it’s technically still in beta form, the stats are amazing: In February they reached 10 million users1. (See below for links to sources.) It’s the...

SEO 101 for Communicators

16:38 11 June in KC IABC Blog, Tech/SIG

By Angela Connelly As communicators we wear many hats. Because websites fall under our ‘domain’, we’re expected to understand the technology behind web management. That includes understanding things like search engine optimization (SEO). But what does SEO even mean, and where do you start? At the May Technology Special Interest Group (Tech/SIG)  meeting we learned about SEO from Lesley Latham, project manager with Red Nova Labs, a...