How to Build a Successful Career in Marketing Communications

21:18 12 July in KC IABC Blog

by Mike Goff, Principal, Goff Marketing Group and 2012 KC/IABC Arthur E. Lowell Award winner I was a bright-eyed, headstrong journalism school graduate when I drove to central Kansas to interview for a sports editor position at a small newspaper many moons ago.  It had been my dream to cover sports and the prospect of an entry-level job, on a small newspaper, was simply the beginning of a career...

Big ideas from the IABC World Conference

16:39 05 July in KC IABC Blog

By Sara Folkerts, KC/IABC President. I tried my best to be “in the moment” at the IABC World Conference in Chicago last month. That meant no phone, no laptop, no tablet. And almost no notes. (As a journalism school graduate, I really love my notes. I can get a little obsessive about it.) By taking few notes and resisting the urge to check my phone...

Rachel Hack of Google on the KC/IABC Podcast

11:21 05 July in KC IABC Blog

In this month's podcast, Rachel Hack, community manager with Google in Kansas City, gives a thumbnail of her upcoming July 19 talk at KC/IABC's luncheon at Brio on the Plaza. Listen in now for a teaser and be sure to join us as Rachel explains why Google chose Kansas City and why business communicators need to be in the know as its network gets ready...

Pinterest for Communicators and Marketers

10:16 05 July in KC IABC Blog, Tech/SIG, Uncategorized

We had a full room at our last Tech/SIG meeting where Katie Hamm with Fleishman-Hillard spoke about Pinterest. In her role at FH, she manages digital and social media for food and nutrition clients. While most people are still figuring out Pinterest and it’s technically still in beta form, the stats are amazing: In February they reached 10 million users1. (See below for links to sources.) It’s the...

SEO 101 for Communicators

16:38 11 June in KC IABC Blog, Tech/SIG

By Angela Connelly As communicators we wear many hats. Because websites fall under our ‘domain’, we’re expected to understand the technology behind web management. That includes understanding things like search engine optimization (SEO). But what does SEO even mean, and where do you start? At the May Technology Special Interest Group (Tech/SIG)  meeting we learned about SEO from Lesley Latham, project manager with Red Nova Labs, a...