Tech tips from Simon Kuo: Always be learning

08:02 07 September in KC IABC Blog, Tech/SIG, Uncategorized

Digital strategist Simon Kuo joined us at our last Tech/SIG meeting to share his wisdom on why it’s important for communicators to understand technology. Simon is co-founder and managing partner at LightThread LLC, a digital strategy company. The main concept he emphasized is that we need to know how things work in order to use them the right way. “Not knowing how technology works prevents people...

Darren Mark on Tips for Better Video Storytelling

20:09 20 August in KC IABC Blog

Darren Mark of Scenic Road Productions is our guest at our Thursday, Aug. 23, luncheon on "Tips for Better Video Storytelling." Darren, a former TV producer and news reporter, shares in this podcast why he made the jump to running his own company and why video storytelling matters to corporations like never before. The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes...

How to Build a Successful Career in Marketing Communications

21:18 12 July in KC IABC Blog

by Mike Goff, Principal, Goff Marketing Group and 2012 KC/IABC Arthur E. Lowell Award winner I was a bright-eyed, headstrong journalism school graduate when I drove to central Kansas to interview for a sports editor position at a small newspaper many moons ago.  It had been my dream to cover sports and the prospect of an entry-level job, on a small newspaper, was simply the beginning of a career...

Big ideas from the IABC World Conference

16:39 05 July in KC IABC Blog

By Sara Folkerts, KC/IABC President. I tried my best to be “in the moment” at the IABC World Conference in Chicago last month. That meant no phone, no laptop, no tablet. And almost no notes. (As a journalism school graduate, I really love my notes. I can get a little obsessive about it.) By taking few notes and resisting the urge to check my phone...

Rachel Hack of Google on the KC/IABC Podcast

11:21 05 July in KC IABC Blog

In this month's podcast, Rachel Hack, community manager with Google in Kansas City, gives a thumbnail of her upcoming July 19 talk at KC/IABC's luncheon at Brio on the Plaza. Listen in now for a teaser and be sure to join us as Rachel explains why Google chose Kansas City and why business communicators need to be in the know as its network gets ready...

Pinterest for Communicators and Marketers

10:16 05 July in KC IABC Blog, Tech/SIG, Uncategorized

We had a full room at our last Tech/SIG meeting where Katie Hamm with Fleishman-Hillard spoke about Pinterest. In her role at FH, she manages digital and social media for food and nutrition clients. While most people are still figuring out Pinterest and it’s technically still in beta form, the stats are amazing: In February they reached 10 million users1. (See below for links to sources.) It’s the...

SEO 101 for Communicators

16:38 11 June in KC IABC Blog, Tech/SIG

By Angela Connelly As communicators we wear many hats. Because websites fall under our ‘domain’, we’re expected to understand the technology behind web management. That includes understanding things like search engine optimization (SEO). But what does SEO even mean, and where do you start? At the May Technology Special Interest Group (Tech/SIG)  meeting we learned about SEO from Lesley Latham, project manager with Red Nova Labs, a...