KC IABC Blog

Justin Goldsborough on 7 Myths of Social Media

15:19 08 October in KC IABC Blog
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By Roy Harryman Seven myths of social media can hold you and your organization back from the promise of communicating with impact and clarity. Do you know what these myths are and how they may be frustrating your efforts? Justin Goldsborough, a digital strategist for Fleishman-Hillard Kansas City, has years of expertise in helping businesses connect with consumers via social media. Join him for some myth...

‘What Happens in Charleston Stays in Charlotte’ – And Other Core Messages From the 2012 IABC Southern Region Conference

08:12 28 September in KC IABC Blog
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by Donna Schwartze, VP, Finance, KC/IABC I was lucky enough to attend IABC’s Southern Region Conference this week with KC/IABC president Sara Folkerts and past president Megan Neher. And, I was even luckier to present to the attendees. My presentation was “How to Conduct a Message Development Session.” As part of the presentation, our group of about 30 people did a quick run through of an...

Tech tips from Simon Kuo: Always be learning

08:02 07 September in KC IABC Blog, Tech/SIG, Uncategorized
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Digital strategist Simon Kuo joined us at our last Tech/SIG meeting to share his wisdom on why it’s important for communicators to understand technology. Simon is co-founder and managing partner at LightThread LLC, a digital strategy company. The main concept he emphasized is that we need to know how things work in order to use them the right way. “Not knowing how technology works prevents people...

Darren Mark on Tips for Better Video Storytelling

20:09 20 August in KC IABC Blog
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Darren Mark of Scenic Road Productions is our guest at our Thursday, Aug. 23, luncheon on "Tips for Better Video Storytelling." Darren, a former TV producer and news reporter, shares in this podcast why he made the jump to running his own company and why video storytelling matters to corporations like never before. The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes...

How to Build a Successful Career in Marketing Communications

21:18 12 July in KC IABC Blog
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by Mike Goff, Principal, Goff Marketing Group and 2012 KC/IABC Arthur E. Lowell Award winner I was a bright-eyed, headstrong journalism school graduate when I drove to central Kansas to interview for a sports editor position at a small newspaper many moons ago.  It had been my dream to cover sports and the prospect of an entry-level job, on a small newspaper, was simply the beginning of a career...

Big ideas from the IABC World Conference

16:39 05 July in KC IABC Blog
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By Sara Folkerts, KC/IABC President. I tried my best to be “in the moment” at the IABC World Conference in Chicago last month. That meant no phone, no laptop, no tablet. And almost no notes. (As a journalism school graduate, I really love my notes. I can get a little obsessive about it.) By taking few notes and resisting the urge to check my phone...

Rachel Hack of Google on the KC/IABC Podcast

11:21 05 July in KC IABC Blog
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In this month's podcast, Rachel Hack, community manager with Google in Kansas City, gives a thumbnail of her upcoming July 19 talk at KC/IABC's luncheon at Brio on the Plaza. Listen in now for a teaser and be sure to join us as Rachel explains why Google chose Kansas City and why business communicators need to be in the know as its network gets ready...