The 10 commandments to maximize agency profitability

18:38 29 September in IndyComm, KC IABC Blog, News and events

As small business owners, independent communicators need to crunch the numbers and mind the bottom line, even if we’d rather spend all of our time creating successful materials and campaigns for our clients. Megan Neher, owner of Megan Neher Public Relations, led IndyComm members through an enlightening session on The Ten Commandments to Maximize Agency Profitability at our September luncheon meeting. Here are a few of...

Preview October meeting in podcast featuring Jonathan Mast

13:50 28 September in featured-event, KC IABC Blog, News and events

What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand. Join us Oct. 15 to learn how to: Incorporate live streaming into your digital communications strategy. Get leadership buy-in to start a live-streaming program. Develop a content map for live-streaming success. Overcome and manage the risks...

Connect with IABC: October is International Membership Month

15:16 23 September in KC IABC Blog, News and events

International Membership Month is launching on Oct. 1! The theme for this campaign is “Connect with IABC." Here are a few highlights for the coming month: International is offering new and lapsed members a waiver of the application fee AND a 10 percent discount on International dues! This discount is available only during Membership Month, October 2015, to encourage new and lapsed members to take action and join...

Social media sharing can open liability risks

11:12 20 September in featured-event, KC IABC Blog, News and events

As social media continues to gain momentum as the communications channel of choice, the chances of infringing on someone else’s protected material increase exponentially, no matter your individual role as a communicator. We see, we like, we click, we copy, we paste, we launch it on our website or intranet. Social media is like that, right? It is, but it’s not necessarily a safe way to...

8 things to consider before posting

08:59 17 September in KC IABC Blog, News and events, Tech/SIG

  Ever fire off a social post you later regretted? Oh no! Where's that delete button? The thing is, the social media "wayback machine" will likely allow someone to unearth that post if they really want to find it. Better to consider your post first instead of living in the agony of delete. At our KC/IABC Tech Talks group on Sept. 16, Vicki Cannon shared eight things to consider before posting...

Kansas City to host AgCatalyst 2015 – discount for KC IABC members until Oct. 1

12:23 16 September in KC IABC Blog, News and events

KC IABC members: Register before Oct. 1 for a 25 percent discount AgCatalyst: Inspired Conversations about Food and Agriculture is coming to KC for the first time. We want to show off our city’s strong digital marketing game – which is why AdFarm is sponsoring a 25 percent discount for all KC IABC members who register before October 1. Use promo code “AC2015AM” when registering at...

IndyComm: 10 commandments to maximize agency profitability

15:34 06 September in IndyComm, KC IABC Blog, News and events

If terms such as value billing and net revenues are intimidating, foreign, or simply make your eyes glaze over, the September IndyComm meeting is just what the doctor ordered. IndyComm member Megan Neher (Megan Neher Public Relations) will lead the discussion, sharing information and insights gleaned from a session at a recent national conference. Megan said the session, which focused on ways to maximize PR agency profitability...

Welcome to our new KC IABC website

09:40 27 August in KC IABC Blog, News and events
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If this is the first time you've visited our site in awhile, you may notice a new look. We did a soft launch in late July and have spent much of the last month updating content and fixing broken links. We appreciate your patience and understanding as we’ve worked through this complicated process. Why complicated? Because of numerous changes in the IABC International website, coupled with...

Communicator ‘personas’ point to diversity of KC IABC audience

15:14 20 August in KC IABC Blog

Are you a Sophie, a Megan, a Katherine or a Mike? Chances are excellent you are one of those four personas developed by the KC IABC board as a foundation for serving the needs of our diverse audiences. Angela Connelly, immediate past president; Stacey Dickson, president; and Jenny Matkovich, vice president of communications, outlined the research that went into the creation of the personas and addressed...

Podcast highlights Masters’ forum coming on Aug. 20

15:53 15 August in featured-event, KC IABC Blog, News and events

Register now: http://www.cvent.com/d/trqcmh/4W Learn more: http://kciabc.com/events/ Listen to the podcast: Podcast about Ask the Masters forum We have an all-star cast of KC communications pros to answer your targeted questions in an extended session following our 8 a.m. breakfast on Thursday, Aug. 20. In this podcast, Roy Harryman interviews Eric Morgenstern, CEO of Morningstar Communications, about the upcoming event. Masters forum panelists are: Eric Morgenstern, APR Fellow PRSA, CEO Morningstar Communications Matt Tidwell,...