How to hear ‘yes’ more often

09:29 28 January in featured-event, IndyComm, KC IABC Blog

Improving your persuasive power is the key to hearing that magic word – yes! – Eric Morgenstern, APR, CEO of Morningstar Communications, said at a lunch meeting of the KC IABC Independent Communicators Forum. Here are six tips from Eric on how to get to “yes” more often when pitching for new business: Macro/Micro – Present each idea using big picture terms, then provide one specific example, then tie it...

7 tips on thought leadership

10:52 27 January in KC IABC Blog, News and events

By Julie Bartels Smith, ABC KC IABC member KC IABC Masters Special Interest Group coordinator Katy Schamberger, online content marketing manager for DSI Labs, shared best practices in thought leadership at the January KC IABC breakfast. Here are a few nuggets: 67% of B2B buyers are using content research before approaching potential vendors. Thought leadership is about establishing yourself as an authority on the topic of your business or –...

Power your content marketing with thought leadership

09:12 26 January in featured-event, KC IABC Blog, News and events

By Tara Litzenberger KC IABC member “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  - Forrester For the supply chain experts at DSI, the approach to solving customer problems means thinking about what’s happening in the industry today and tomorrow.  By sharing their thoughts on the Internet of Things, 3D printing, wearables and the impact of RFID chips on the future...

6 steps to creating a comprehensive social media strategy

14:59 19 January in KC IABC Blog, News and events

By Paul Chaney The key to using social media successfully for your organization in 2016 is to have a detailed plan that drives your all of your marketing efforts. This article will outline how to create a comprehensive six-step integrated social media strategy that takes into account business goals and objectives, and that focuses on the needs and interests of your customers. Read more on the CW website...

Gold Quills late deadline set for Jan. 27

18:37 14 January in KC IABC Blog, News and events, Quill news

We know communicators love a last-minute deadline! And if entering the Gold Quill Awards has been on your “to do” list but you just haven’t got to it, the good news is that you have two weeks left to submit. The FINAL deadline to submit your Gold Quill Award entry is Jan. 27 at 11:59 p.m. PST. There will be no extensions or further deadlines announced,...

BCS 2016 sneak preview: Communicating the Vision

14:14 12 January in featured-event, KC IABC Blog

You won't want to miss this informative session! Presenter: MALLORY MURRAY, team lead, internal communications, Cerner Session title: Communicating the Vision Register NOW for early bird pricing! As businesses and industries become increasingly complex and decentralized, ensuring your associates are your best brand ambassadors is of vital importance, and in-depth strategies to communicate your organization’s vision and direction are critical. Mallory Murray will present Cerner’s strategies for bringing the vision to life...

Sneak preview of BCS 2016: From Millennials to Baby Boomers

11:42 11 January in featured-event, KC IABC Blog

You won't want to miss this session! Register NOW for BCS 2016! Session title: From Millennials to Baby Boomers: Managing an Intergenerational Workforce Presenter: Erin Blocher, instructor, communications speaker/facilitator This session examines the four generations currently in the U.S. workforce and discusses how historical experiences have shaped them and how organizations can motivate each group. The presentation focuses special attention on the Millennial generation and their attitudes about...

Gold Quill Awards deadline is Jan. 13

13:07 10 January in KC IABC Blog, Quill news

Just imagine what it would be like to win a Gold Quill Award. Imagine receiving recognition from your colleagues around the world during the Excellence Gala at the 2016 IABC World Conference in New Orleans this year. As always, the Gold Quill website has a suite of resources to help make your entry the very best it can be. Don't miss the opportunity to submit your entry by 11:59...

Sneak preview of BCS 2016: We’re Going to the ‘Ship!

14:18 08 January in featured-event, KC IABC Blog, News and events

You won't want to miss this breakout session with Angela Crawford and Alan Grosbach of the National Association of Intercollegiate Athletics Session title: We’re Going to the ‘Ship! National Association of Intercollegiate Athletics championship events are huge productions on a tight timeline, coordinating communications professionals in old and new media from the participating colleges, league staff, venue contacts and more. Using case examples from some of the NAIA's largest...

Energize yourself with a day at BCS 2016!

18:23 07 January in featured-event, KC IABC Blog, News and events

Need a shot of creativity and new energy for the year ahead? Here comes the BEST bargain in professional development you'll ever find. For just $100 (members), the Business Communicators Summit offers a full day of PD, with national, regional and local speakers.  To get that price, you have to register by Jan. 15. If you wait, the cost doubles. It's Feb. 9 at the Holiday Inn...