KC IABC Blog

KCP&L: Social Media Analyst

16:35 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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The Social Media Analyst is primarily responsible for creating compelling and engaging content for external audiences using KCP&L’s social media properties. This position will work with leadership and internal clients throughout the company to create this content and respond to inquiries via social media. In addition, this position will help craft both paid and organic social campaigns. This position will be expected to help as...

KCP&L: Marketing Communications Specialist

16:28 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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Responsible for marketing communications planning and execution, especially writing campaign elements for a variety of communications channels, including web, email, social media, print, etc. Effectiveness is measured by creating assigned deliverables on-time, on-budget and according to communications industry best practices. Responsibilities -Execute upon commitments from marketing communications plans, including: (70%) Strong comfort level writing, producing and/or coordinating of a variety of marketing communications tactics including: web copy, email...

KCP&L: Marketing Automation Specialist, Sr.

16:17 07 November in KC IABC Blog, KC/IABC Job Bank for Members
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This position is the system owner and subject matter expert for the company’s marketing automation platform, Eloqua. This position works closely with content and business process owners to manage the setup and maintenance of one-time, recurring and triggered email and text message communications that enhance customer experience and satisfaction. Responsibilities Configure and execute outbound email and SMS marketing automation, including marketing programs, transactional customer notifications and e-billing....

President’s Note: Give the Gift of Communications

14:25 03 November in KC IABC Blog, News and events, Professional Development
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By Stacey Dickson – KC IABC President I am grateful to have attended the Southern Region Conference in Houston last month. In addition to the excellent sessions providing great communications development, I participated in the Leader’s Summit where we discussed challenges and solutions as chapter leaders. We also had time to learn about a few things going on at the International level I felt were worth sharing. For...

This Year: Gift the Gift of Marketing to Local Non-Profits

12:46 02 November in featured-event, KC IABC Blog, News and events, Professional Development
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Local non-profits will benefit from your marketing experience     Join us  for our next monthly meeting and give the Gift of Communications on Thursday, Nov. 16, 5:30-7 p.m. at our host Lockton Companies in the Country Club Plaza. If you work in marketing, then crafting catchy messages and working across multiple mediums comes naturally to you. You’re fast. You’re good. But the rest of the world lacks what you have....

KC presenter at IABC Southern Region connect17

12:06 02 November in KC IABC Blog, Membership, News and events, Professional Development, Uncategorized
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Congratulations to member Marjie Goodman for being selected as a presenter for the IABC Southern Region connect17 conference. Marjie spoke on how to create more video to engage employees using storytelling and incorporated videos produced right here in KC. The connect17 conference occurred Oct. 25-27 in downtown Houston, Texas, and had attendees from all over the Southern region of the IABC, including other countries. Marjie joined the KC IABC...

nSight Marketing: Marketing Assistant

08:36 18 October in KC IABC Blog, KC/IABC Job Bank for Members
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Overview The primary responsibility of this vital position is to contribute to, prepare materials and project manage comprehensive communications programs to promote the value of nSight Marketing to our prospects and clients. Roles •Represent the “back office” for nSight Marketing as well as direct communications with clients on details of certain projects (i.e. preparing for and deploying surveys, preparation for live meetings with Melynn) •Assist with marketing activities to...

International Essential Tremor Foundation: Marketing and Communications Manager

16:33 17 October in KC IABC Blog, KC/IABC Job Bank for Members
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The International Essential Tremor Foundation (IETF) seeks a dynamic, self-starter to lead our marketing and communications efforts. This is an excellent opportunity to experience various aspects of marketing while working for a nonprofit organization. • Provide strategic direction for the IETF’s marketing and fundraising efforts • Write and coordinate the articles for our magazine, Tremor Talk (published three times a year) • Write and edit the monthly e-newsletter,...

Eight Reasons Why Print Still Matters in a Digital World

14:39 10 October in IndyComm, KC IABC Blog
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By Byron Ginsburg, KC IABC IndyComm Co-Organizer   KC IABC’s special interest groups IndyComm and Masters were recently invited to NextPage for a timely refresher on the role and impacts of paper in a digital-centric communications world. Attendees were treated to lunch, a copy of co-sponsor Mohawk Paper’s impressive "A Maker's Field Guide to Texture and Color," and a tour of NextPage's ever-expanding print and manufacturing capabilities. Highlighting the presentation...