KC IABC Blog

Check out our website enhancements!

12:45 04 February in KC IABC Blog, News and events
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The KC IABC board is constantly working to make our resources for members and guests easier to use and richer in content. We introduced a few updates to our website this week that we think will help. If you are not receiving our KC IABC newsletter, sign up. There’s a simple form at the bottom of every page on our site. Fill in your name and...

Masters to host program about KCPT rebranding

10:09 03 February in featured-event, KC IABC Blog, News and events
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  After 55 years as Kansas City’s only public television station, Kansas City PBS has reinvented itself. You’re invited behind the scenes to learn about the branding process, how the public television audience aligns with your target markets and how to better align your pitches with KCPT’s needs. Join KCPT’s Production + Creative Services VP 5:30 p.m. Tuesday, Feb. 23 Brio Tuscan Grille on the Plaza Hosted by KC IABC Masters RSVP...

Join Young Professionals and jump start your career

09:59 03 February in KC IABC Blog, Membership, News and events, Young Professionals
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KC IABC’s Young Professionals, formerly known as Rising Stars, is relaunching! Join business communicators in the early stages of their careers and learn valuable skills during monthly networking and professional development events, workshops and panels. Stay up to date on our new Facebook page, KC/IABC Rising Stars, or email us....

President’s Note: Invest in your own development at BCS

18:14 01 February in featured-event, KC IABC Blog, Membership
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Years ago, when social media was becoming a popular channel for communicators, I was in a role where this new responsibility was handled by another team member. Not wanting to be left behind, I turned to KC IABC to learn more about social media. Specifically, I attended the Business Communicators Summit (BCS), which offered several sessions featuring these new online communication channels. I haven’t missed...

Register NOW for BCS 2016: Here’s the stellar lineup!

10:06 29 January in KC IABC Blog
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Join us on Tuesday, Feb. 9, 2016, at the Holiday Inn on the Country Club Plaza in Kansas City, MO, for the 2016 Business Communicators Summit. This is the best professional development opportunity of the year for KC IABC members and guests. Here's what's in store for this packed day of professional development and networking: 2016 Business Communicators Summit....

How to hear ‘yes’ more often

09:29 28 January in featured-event, IndyComm, KC IABC Blog
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Improving your persuasive power is the key to hearing that magic word – yes! – Eric Morgenstern, APR, CEO of Morningstar Communications, said at a lunch meeting of the KC IABC Independent Communicators Forum. Here are six tips from Eric on how to get to “yes” more often when pitching for new business: Macro/Micro – Present each idea using big picture terms, then provide one specific example, then tie it...

7 tips on thought leadership

10:52 27 January in KC IABC Blog, News and events
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By Julie Bartels Smith, ABC KC IABC member KC IABC Masters Special Interest Group coordinator Katy Schamberger, online content marketing manager for DSI Labs, shared best practices in thought leadership at the January KC IABC breakfast. Here are a few nuggets: 67% of B2B buyers are using content research before approaching potential vendors. Thought leadership is about establishing yourself as an authority on the topic of your business or –...

Power your content marketing with thought leadership

09:12 26 January in featured-event, KC IABC Blog, News and events
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By Tara Litzenberger KC IABC member “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  - Forrester For the supply chain experts at DSI, the approach to solving customer problems means thinking about what’s happening in the industry today and tomorrow.  By sharing their thoughts on the Internet of Things, 3D printing, wearables and the impact of RFID chips on the future...

6 steps to creating a comprehensive social media strategy

14:59 19 January in KC IABC Blog, News and events
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By Paul Chaney The key to using social media successfully for your organization in 2016 is to have a detailed plan that drives your all of your marketing efforts. This article will outline how to create a comprehensive six-step integrated social media strategy that takes into account business goals and objectives, and that focuses on the needs and interests of your customers. Read more on the CW website...

Gold Quills late deadline set for Jan. 27

18:37 14 January in KC IABC Blog, News and events, Quill news
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We know communicators love a last-minute deadline! And if entering the Gold Quill Awards has been on your “to do” list but you just haven’t got to it, the good news is that you have two weeks left to submit. The FINAL deadline to submit your Gold Quill Award entry is Jan. 27 at 11:59 p.m. PST. There will be no extensions or further deadlines announced,...