KC IABC Blog

How to set up a clear path for the Buyer’s Journey  

13:20 21 July in featured-event, KC IABC Blog, Membership, News and events
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 By Elaine Symanski KC IABC Webmaster The traditional Buyer’s Journey, which relied on personal recommendations followed by a phone call to a company, has been largely replaced with technology that yields impressive amounts of information. Today’s buyer, in fact, doesn’t even directly contact the company until late in the game, maybe sometime around the 7th inning, says Sheri Johnson, President of Morningstar Communications. Sheri shared insights about “Customizing Content...

IABC Heritage Region Conference set for October

08:33 20 July in featured-event, KC IABC Blog, News and events
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Join IABC at the 2016 Heritage Region Conference, Oct. 9-11 in Columbus, Ohio, for some great #MotivationalMonday sessions. Experts from the industry will speak on a variety of topics during Monday morning sessions. Discover knowledge that will motivate you to refine your practice and shape your career. Speakers include: The Exit Interview: Discover Leadership Lessons 30 Years in the Making - Strengthen our capability and resilience to have...

Members-only content coming to IABC.com

08:24 20 July in KC IABC Blog, Membership
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IABC, the parent organization of KC IABC,  is soon launching members-only content on IABC.com and the Communication World magazine website. Soon members will be able to quickly access IABC’s most valuable content, just by logging in with your member ID and password. In the coming months, IABC will release new member-only resources, including reports, webinars, and Gold Quill Award-winning case studies—offering best practices and emerging trends to...

To be your best version of yourself, you may need to transform

15:20 05 July in KC IABC Blog, News and events
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By Elaine Symanski KC IABC Masters member If you’re yearning for a major change in yourself, you may find it’s time to stop trying to fit in and time to transform. Marty Stanley, certified life and business coach, led a lively discussion about how to redefine or reinvent your career after age 50 with members of the KC IABC Masters group at a dinner meeting. Marty offered tips on...

Volunteer of the Month: ANGELA CONNELLY

08:51 05 July in KC IABC Blog, Membership, News and events
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Join us in congratulating the July Volunteer of the Month, Angela Connelly, Chief Marketing Officer at the Polycystic Kidney Foundation (PKD). Wrapping up her final year on the KC IABC board, Angela will definitely be missed! As Past President this year, Angela shared valuable insights gained from her expertise as a long-time board member. She led the chapter to its seventh International Chapter of the Year...

Presidents’ Note: New chapter year starting for KC IABC

13:00 01 July in KC IABC Blog, News and events
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There are a few things you can count on in Kansas City every July: great fireworks displays across the city, the temperature and humidity will be off the charts, and a new KC IABC board year begins. This year we're doing something a little different as we will have two people leading the board together. Co-presidents Holly Lawton and Rachel Spear are taking over from...

Silver Quill deadline extended to July 8

08:18 28 June in KC IABC Blog
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We know you work hard, and holiday weekends are precious times for family and rejuvenation. IABC is extending the Silver Quill deadline to Friday, July 8, to help you gain more balance in your life and still have time to enter. Get the full details here on this prestigious communication awards program: silverquill.iabcheritage.com. Online entry is easy Choose your category Write your work plan (or fill in the...

Specificity makes stories resonate

08:09 28 June in KC IABC Blog
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Editor’s note: This 3-part series on the Power of Storytelling is submitted by faculty in the KU Edwards Campus Workplace Communication and Integrated Marketing Communications graduate programs. By Kerry Benson A man walks into a bar. A priest walks into a bar. Both are six-word sentences, but one needs greater explanation and the other is a sharp start to a story. Whether you tell a chronological history...

Volunteer of the Month: JILL BLACK

15:41 01 June in KC IABC Blog, Membership, News and events
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Jill Black is KC IABC's volunteer of the month. Jill has been assisting the Professional Development team with events, including handling behind-the-scenes details such as name tags and payments as well as on-site registration. Jill is friendly and the perfect person to be the first face event attendees see when they walk in the door. Jill is the director of communications and marketing at TranSystems. Thank you...

President’s Note: Wrapping up a truly stellar year!

17:25 31 May in KC IABC Blog, Membership, News and events
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June marks the end of this year’s Board term. I know I joke about being relieved it is almost over, but it truly has been a privilege and honor to serve such a strong organization and lead so many skilled communicators. I am so grateful to these individuals I now call friends who stepped up to share their time and talents on behalf of KC...