KC IABC Blog

Program at KC Zoo to honor Dean Rodenbough, Lowell winner

14:15 01 April in featured-event, KC IABC Blog, News and events
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Join us April 20 to celebrate Dean Rodenbough as our 2016 Lowell Award winner. As Vice President of External Affairs for Hallmark Cards, Dean is responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses. Dean portrays the qualities recognized by the Lowell award. He has achieved much in his communications career, gaining the confidence of the senior-most executives...

Everything old is new again: Nostalgia marketing

10:04 28 March in KC IABC Blog
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  Tina Fey with SNL and The Today Show having a bit of fun with mom jeans throwback By Jolean Olson Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From fashion to constant sequels in Hollywood, people flock to things that remind them of the past. Here's the reason why: It makes...

Liven up communications with podcasts and video

14:52 17 March in KC IABC Blog, News and events
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By Elaine Symanski KC IABC Webmaster With just a few electronic tools and some practice, you can create low-cost, yet high quality podcasts or videos for your business or your clients. Roy Harryman, long-time KC IABC member and owner of Roy Harryman Marketing Communications, presented top tips at a KC IABC lunch meeting.  First things first Start with the basics before you pick up a piece of equipment or schedule...

Michelle Keller named William Allen White Foundation Trustee

10:50 15 March in featured-event, KC IABC Blog, Membership, News and events
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Michelle Keller, VP-Community Engagement, Development and Outreach at Swope Health Services, has been named a Trustee of the William Allen White Foundation. The foundation supports the mission of the William Allen White School of Journalism and Mass Communications at The University of Kansas in Lawrence, KS. Michelle is a long-time member of KC IABC and has served in many volunteer capacities for the chapter. She was...

Presidents’ Note: As winter wraps up, plenty in store for spring!

10:22 08 March in KC IABC Blog, Membership, News and events
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As we flip the calendar to March, we have a couple of February items to celebrate. February is always a busy month at KC IABC. To start, we are coming off another successful BCS event. The mix of networking and learning make it one of our favorite events of the year. BCS must have special powers because we always leave energized with all kinds of...

Check out special offers during IABC’s March Member Month

15:51 01 March in featured-event, KC IABC Blog, Membership, News and events
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To thank you for being a member, IABC is offering special initiatives during the month of March. Be an IABC Champion: Refer your peers to IABC and be entered into a drawing for a $500 Visa gift card each time a colleague you refer joins during March. You’ll also be recognized as an IABC Champion on the IABC website and at the 2017 World Conference in Washington, D.C. Renew...

Region’s top communicators gather for BCS 2017

10:22 21 February in KC IABC Blog
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More than 100 communicators from across the metro area and Topeka gathered on Feb. 16 at KU Edwards Campus in Overland Park for the KC IABC 2017 Business Communicators Summit. Keynote speaker Michael Wesch, Associate Professor Anthropology, Kansas State University, opened the day with a lively presentation detailing his eight years spent living among and studying the people in a tribal village in New Guinea. Wesch related how the...

Call for speakers: IABC 2017 Heritage Region Conference Nov. 5-7

16:40 20 February in KC IABC Blog, News and events
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IABC Heritage Region Seeking Speakers for the 2017 Region Conference being held at the Omni William Penn Hotel, Pittsburgh, PA, November 5-7, 2017 The conference will consist of approximately twenty 75-minute breakout sessions and in-depth three-hour sessions on key topics affecting today’s business communicators. The conference draws nearly 200 communicators from the northeastern, midwestern and mid-Atlantic United States, as well as Canada. Attached is a Request for Proposals...

Transform your print or online work from weak to wow!

14:16 08 February in featured-event, IndyComm, KC IABC Blog, News and events
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By Elaine Symanski KC IABC Webmaster To get noticed in today’s crowded marketplace, your message cannot be boring. The “special sauce” that makes it stand out from other messages is good use of clean, graphic design, says Chad Wagner. Two approaches to make your proposal, marketing materials or website stand out are to hire a good graphic designer or design it yourself, employing tested and true design tricks. Wagner,...

Still time to register for BCS 2017

10:28 08 February in featured-event, KC IABC Blog, Membership, News and events
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Don't miss the opportunity to attend the largest annual gathering for communications professionals. The 2017 event will take place 8 a.m. - 5 p.m. on Thursday, Feb. 16, at the KU Edwards Campus in Overland Park, KS, and will include a morning keynote by Michael Wesch, followed by a full day of breakout sessions featuring communications professionals from a diverse range of industries. For a full list of topics...