ULTRAX Aerospace: Content & Digital Marketing Coordinator / Manager

11:13 19 September in KC IABC Blog, KC/IABC Job Bank for Members

Overview ULTRAX Aerospace, Inc. is seeking a Content & Digital Marketing Coordinator / Manager to create and manage a comprehensive content marketing strategy in coordination with ULTRAX's go-to-market, account management and customer service initiatives. This is a new role that will be integral in developing a narrative around our product offering, executing its delivery across a variety of digital and traditional media, and continuously shaping the narrative...

A Peek Behind the Walls

21:21 14 September in featured-event, KC IABC Blog, News and events, Professional Development

By Shawn Arni, Director of Marketing - Medical, Children’s Mercy Kansas City Children’s Mercy is one of the most beloved organizations in Kansas City. That is one of the reasons I’ve worked here for more than 20 years now, and I’ve always been proud to tell others where I work and what I do. Founded from humble beginnings in 1897 by two sisters – one a surgeon,...

#HoustonStrong & conference on!

19:17 06 September in featured-event, KC IABC Blog, News and events, Professional Development

You may be wondering about the status of our Southern Region IABC connect17 conference post-Harvey since it’s Oct. 25-27 in Houston. Although this storm did pack a wallop, most of downtown Houston, including the conference hotel, were not impacted. The city is opening back up for business, including its airport and major freeways. Houston Mayor Sylvester Turner is encouraging all conferences to go forward. By honoring our...

SelectQuote: Digital Graphic Designer

08:35 06 September in KC IABC Blog, KC/IABC Job Bank for Members

Overview As a digital graphic designer, you’ll be a critical piece of helping us tell our powerful brand story to the world by shaping the future evolution of the key SelectQuote domains (selectquote.com, selectquoteautoandhome.com and selectquotesenior.com) on desktop and mobile to support our multimillion dollar lead generation campaigns. With deep passion and empathy for the customer and business, you will help deliver a more compelling customer journey, by providing...

Coffee & Conversation: Communications in the age of “fake news”

11:28 31 August in Coffee & Conversation, featured-event, KC IABC Blog, Membership, News and events, Professional Development

By Matt Tidwell, Ph.D., APR Earlier this month I had the pleasure of moderating a recent KC IABC “Coffee and Conversation” panel discussion (one of KC IABC’s terrific new membership benefits, by the way). We had a small but hearty group of communicators representing diverse backgrounds including education, technology and non-profit. The topic was certainly topical – communications in the age of “fake news”. While we all...

Take Your Customers on a Journey with Story Plot

12:49 22 August in KC IABC Blog, Professional Development

  By Eric Hughey As discussed in my previous blog, it’s important to be the guide and not the hero in your customers’ stories. To be a guide, understand your customers’ conflicts, and know the outcomes they desire, we can examine story plot to help create compelling marketing messages. Think back to your language arts or film appreciation classes. The basics of plot can be found in almost every...

Take 15 percent off the emfluence And Then Some Conference

21:43 06 August in featured-event, KC IABC Blog, News and events, Professional Development

Sign up for the emfluence And Then Some Conference, a catalyst conference focused on achieving your digital marketing goals. KC IABC members receive a 15 percent off discount when entering promotional code KCIABCmember during registration. The Details When: Friday, Aug. 25, 8 a.m. to 6 p.m.  Where: The College Basketball Experience, 1401 Grand Boulevard, KCMO Who should attend: Strategizers and producers Whether you’re a hands-on digital marketer working on email, social...

Hustle and flow with Joyce Layman

08:09 04 August in IndyComm, KC IABC Blog, News and events

Joyce Layman is a hustler, and I mean that with mad respect. Dictionary.com’s definition of hustler is “an aggressively enterprising person; a go-getter.” This definition describes Joyce to a T. In addition to being a “go-getter,” Joyce even has groupies. Case in point: a few of our IndyComm attendees proudly declared during our initial networking time how much they admire Joyce’s business acumen and success. In fact,...

Don’t Be a Hero

10:19 20 July in KC IABC Blog

In my previous blog post, I discussed the importance of selling with story. I'd like to take it a step further and discuss the strategy for characters in our marketing and sales messages. One of my favorite authors and marketing professionals is Donald Miller. As you may know, he is the author of “Scary Close” and “Building a Story Brand,” which discuss the importance of empowering...

President’s Note: Stacey Dickson welcomes new board for 2017-18 year

19:28 05 July in KC IABC Blog, Membership, News and events

I am excited to be back serving as President for the 2017-18 board year. We are starting the year with a great board! Our new board members include: Brenda Alfred; Shawn Arni, Children’s Mercy; Marjie Goodman, DEG Digital; Tara Hart, Compass Minerals; Bridget McBee, Lockton; Brenda Poor, Lathrop & Gage; and Frank Siraguso, Siraguso Communications. Please join me in thanking them, as well as our 10 returning board...