Take Your Customers on a Journey with Story Plot

12:49 22 August in KC IABC Blog, Professional Development

  By Eric Hughey As discussed in my previous blog, it’s important to be the guide and not the hero in your customers’ stories. To be a guide, understand your customers’ conflicts, and know the outcomes they desire, we can examine story plot to help create compelling marketing messages. Think back to your language arts or film appreciation classes. The basics of plot can be found in almost every...

Take 15 percent off the emfluence And Then Some Conference

21:43 06 August in featured-event, KC IABC Blog, News and events, Professional Development

Sign up for the emfluence And Then Some Conference, a catalyst conference focused on achieving your digital marketing goals. KC IABC members receive a 15 percent off discount when entering promotional code KCIABCmember during registration. The Details When: Friday, Aug. 25, 8 a.m. to 6 p.m.  Where: The College Basketball Experience, 1401 Grand Boulevard, KCMO Who should attend: Strategizers and producers Whether you’re a hands-on digital marketer working on email, social...

Hustle and flow with Joyce Layman

08:09 04 August in IndyComm, KC IABC Blog, News and events

Joyce Layman is a hustler, and I mean that with mad respect. Dictionary.com’s definition of hustler is “an aggressively enterprising person; a go-getter.” This definition describes Joyce to a T. In addition to being a “go-getter,” Joyce even has groupies. Case in point: a few of our IndyComm attendees proudly declared during our initial networking time how much they admire Joyce’s business acumen and success. In fact,...

Don’t Be a Hero

10:19 20 July in KC IABC Blog

In my previous blog post, I discussed the importance of selling with story. I'd like to take it a step further and discuss the strategy for characters in our marketing and sales messages. One of my favorite authors and marketing professionals is Donald Miller. As you may know, he is the author of “Scary Close” and “Building a Story Brand,” which discuss the importance of empowering...

President’s Note: Stacey Dickson welcomes new board for 2017-18 year

19:28 05 July in KC IABC Blog, Membership, News and events

I am excited to be back serving as President for the 2017-18 board year. We are starting the year with a great board! Our new board members include: Brenda Alfred; Shawn Arni, Children’s Mercy; Marjie Goodman, DEG Digital; Tara Hart, Compass Minerals; Bridget McBee, Lockton; Brenda Poor, Lathrop & Gage; and Frank Siraguso, Siraguso Communications. Please join me in thanking them, as well as our 10 returning board...

Fundamental — but routinely botched — elements of a winning pitch

09:50 01 July in KC IABC Blog

By Byron Ginsburg  While I won’t claim to have pitched a fabulous product or service to venture capitalists, my experience as a listener, judge and communicator has helped me identify the elements of a good pitch, what falls flat, and what has listeners saying, “Huh?” The below tips are not comprehensive, and while they appear fundamental, many are routinely violated. Start with your name – first and...

Don’t miss it! Member Appreciation event coming on Aug. 17

19:11 29 June in featured-event, KC IABC Blog, Membership, News and events

It’s time to celebrate YOU! Get together for food and drinks as we show our appreciation for all of the talents and contributions our members bring. Plus, you may be familiar with communication/marketing vocabulary, but can you spell common comms terms? Join us in a fast, fun round of spelling bee(r)! You may walk away with a prize! Each member will receive a drink ticket on us.   Thursday,...

‘connect17’ Southern Region conference set for Oct. 25-27 in Houston

19:05 29 June in featured-event, KC IABC Blog, News and events

Registration is open for connect17, the IABC Southern Region annual conference, set for Oct. 25-27 in Houston, Texas. Register by July 31 for early bird savings. The Southern Region represents some of the finest business communicators in the world. Join conference speakers and attendees for limitless career conversations, networking, professional development and fun in Houston, The City with No Limits. The conference site is the Magnolia Hotel, named "Best...

Lowell winner lauded at Masters meeting

18:45 29 June in KC IABC Blog, News and events

[caption id="attachment_15897" align="alignleft" width="300"] Hallmarkers Dean Rodenbough, left, and Jaci Twidwell, center, discussed social media strategies with guest Steven Fuller at the June 27 KC IABC Masters meeting. [/caption] The June 27 Masters dinner was a night for celebration. A champagne toast was raised for 2016 Lowell Award winner Dean Rodenbough, who concluded his "Year of Living Lowell" with this event. In leading the toast, Past...

KC IABC member earns doctorate degree

18:32 29 June in KC IABC Blog, News and events

[caption id="attachment_15892" align="alignleft" width="173"] Past President Stacey Dickson lifted a toast to celebrate Dr. Matt Tidwell at the Masters meeting June 27. Matt earned a Ph.D. in Communication, Journalism and Related Programs this spring.[/caption] Longtime member and volunteer Matt Tidwell earned a Ph.D. in Communication, Journalism and Related Programs from the University of Kansas this spring. Dr. Tidwell also has a bachelor's degree in journalism, a...