Masters to host program about KCPT rebranding

10:09 03 February in featured-event, KC IABC Blog, News and events

  After 55 years as Kansas City’s only public television station, Kansas City PBS has reinvented itself. You’re invited behind the scenes to learn about the branding process, how the public television audience aligns with your target markets and how to better align your pitches with KCPT’s needs. Join KCPT’s Production + Creative Services VP 5:30 p.m. Tuesday, Feb. 23 Brio Tuscan Grille on the Plaza Hosted by KC IABC Masters RSVP...

President’s Note: Invest in your own development at BCS

18:14 01 February in featured-event, KC IABC Blog, Membership

Years ago, when social media was becoming a popular channel for communicators, I was in a role where this new responsibility was handled by another team member. Not wanting to be left behind, I turned to KC IABC to learn more about social media. Specifically, I attended the Business Communicators Summit (BCS), which offered several sessions featuring these new online communication channels. I haven’t missed...

How to hear ‘yes’ more often

09:29 28 January in featured-event, IndyComm, KC IABC Blog

Improving your persuasive power is the key to hearing that magic word – yes! – Eric Morgenstern, APR, CEO of Morningstar Communications, said at a lunch meeting of the KC IABC Independent Communicators Forum. Here are six tips from Eric on how to get to “yes” more often when pitching for new business: Macro/Micro – Present each idea using big picture terms, then provide one specific example, then tie it...

Power your content marketing with thought leadership

09:12 26 January in featured-event, KC IABC Blog, News and events

By Tara Litzenberger KC IABC member “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  - Forrester For the supply chain experts at DSI, the approach to solving customer problems means thinking about what’s happening in the industry today and tomorrow.  By sharing their thoughts on the Internet of Things, 3D printing, wearables and the impact of RFID chips on the future...

BCS 2016 sneak preview: Communicating the Vision

14:14 12 January in featured-event, KC IABC Blog

You won't want to miss this informative session! Presenter: MALLORY MURRAY, team lead, internal communications, Cerner Session title: Communicating the Vision Register NOW for early bird pricing! As businesses and industries become increasingly complex and decentralized, ensuring your associates are your best brand ambassadors is of vital importance, and in-depth strategies to communicate your organization’s vision and direction are critical. Mallory Murray will present Cerner’s strategies for bringing the vision to life...

Sneak preview of BCS 2016: From Millennials to Baby Boomers

11:42 11 January in featured-event, KC IABC Blog

You won't want to miss this session! Register NOW for BCS 2016! Session title: From Millennials to Baby Boomers: Managing an Intergenerational Workforce Presenter: Erin Blocher, instructor, communications speaker/facilitator This session examines the four generations currently in the U.S. workforce and discusses how historical experiences have shaped them and how organizations can motivate each group. The presentation focuses special attention on the Millennial generation and their attitudes about...

Sneak preview of BCS 2016: We’re Going to the ‘Ship!

14:18 08 January in featured-event, KC IABC Blog, News and events

You won't want to miss this breakout session with Angela Crawford and Alan Grosbach of the National Association of Intercollegiate Athletics Session title: We’re Going to the ‘Ship! National Association of Intercollegiate Athletics championship events are huge productions on a tight timeline, coordinating communications professionals in old and new media from the participating colleges, league staff, venue contacts and more. Using case examples from some of the NAIA's largest...

Energize yourself with a day at BCS 2016!

18:23 07 January in featured-event, KC IABC Blog, News and events

Need a shot of creativity and new energy for the year ahead? Here comes the BEST bargain in professional development you'll ever find. For just $100 (members), the Business Communicators Summit offers a full day of PD, with national, regional and local speakers.  To get that price, you have to register by Jan. 15. If you wait, the cost doubles. It's Feb. 9 at the Holiday Inn...

Early bird pricing extended to Jan. 15 for Business Communicators Summit 2016

12:24 04 January in featured-event, KC IABC Blog, News and events

Register now for Kansas City’s largest gathering of business communicators! Join us on Tuesday, Feb. 9, 2016, at the Holiday Inn on the Country Club Plaza in Kansas City, MO for the 2016 Business Communicators Summit. This is the best day of professional development KC IABC offers and if you register NOW, you get the best possible pricing. Register now! Our keynote speaker is Peg Fitzpatrick, best known for co-authoring The Art...

Online workshop: Writing for the online reader

10:59 03 January in featured-event, KC IABC Blog

Online readers are always in a hurry. They have little patience for marketing pizzazz or silly jargon. They want to be able to scan content quickly and extract what they need without fuss. This course offered by IABC will help you produce crisp, clear online content that’s more effective and persuasive, and gives readers what they’re looking for. The workshop is a weekly web session that runs...