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Power your content marketing with thought leadership

09:12 26 January in featured-event, KC IABC Blog, News and events
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By Tara Litzenberger KC IABC member “Business buyers don’t buy your product; they buy into your approach to solving their problems.”  - Forrester For the supply chain experts at DSI, the approach to solving customer problems means thinking about what’s happening in the industry today and tomorrow.  By sharing their thoughts on the Internet of Things, 3D printing, wearables and the impact of RFID chips on the future...

BCS 2016 sneak preview: Communicating the Vision

14:14 12 January in featured-event, KC IABC Blog
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You won't want to miss this informative session! Presenter: MALLORY MURRAY, team lead, internal communications, Cerner Session title: Communicating the Vision Register NOW for early bird pricing! As businesses and industries become increasingly complex and decentralized, ensuring your associates are your best brand ambassadors is of vital importance, and in-depth strategies to communicate your organization’s vision and direction are critical. Mallory Murray will present Cerner’s strategies for bringing the vision to life...

Sneak preview of BCS 2016: From Millennials to Baby Boomers

11:42 11 January in featured-event, KC IABC Blog
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You won't want to miss this session! Register NOW for BCS 2016! Session title: From Millennials to Baby Boomers: Managing an Intergenerational Workforce Presenter: Erin Blocher, instructor, communications speaker/facilitator This session examines the four generations currently in the U.S. workforce and discusses how historical experiences have shaped them and how organizations can motivate each group. The presentation focuses special attention on the Millennial generation and their attitudes about...

Sneak preview of BCS 2016: We’re Going to the ‘Ship!

14:18 08 January in featured-event, KC IABC Blog, News and events
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You won't want to miss this breakout session with Angela Crawford and Alan Grosbach of the National Association of Intercollegiate Athletics Session title: We’re Going to the ‘Ship! National Association of Intercollegiate Athletics championship events are huge productions on a tight timeline, coordinating communications professionals in old and new media from the participating colleges, league staff, venue contacts and more. Using case examples from some of the NAIA's largest...

Energize yourself with a day at BCS 2016!

18:23 07 January in featured-event, KC IABC Blog, News and events
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Need a shot of creativity and new energy for the year ahead? Here comes the BEST bargain in professional development you'll ever find. For just $100 (members), the Business Communicators Summit offers a full day of PD, with national, regional and local speakers.  To get that price, you have to register by Jan. 15. If you wait, the cost doubles. It's Feb. 9 at the Holiday Inn...

Early bird pricing extended to Jan. 15 for Business Communicators Summit 2016

12:24 04 January in featured-event, KC IABC Blog, News and events
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Register now for Kansas City’s largest gathering of business communicators! Join us on Tuesday, Feb. 9, 2016, at the Holiday Inn on the Country Club Plaza in Kansas City, MO for the 2016 Business Communicators Summit. This is the best day of professional development KC IABC offers and if you register NOW, you get the best possible pricing. Register now! Our keynote speaker is Peg Fitzpatrick, best known for co-authoring The Art...

Online workshop: Writing for the online reader

10:59 03 January in featured-event, KC IABC Blog
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Online readers are always in a hurry. They have little patience for marketing pizzazz or silly jargon. They want to be able to scan content quickly and extract what they need without fuss. This course offered by IABC will help you produce crisp, clear online content that’s more effective and persuasive, and gives readers what they’re looking for. The workshop is a weekly web session that runs...

Register now for January program on thought leadership

10:50 03 January in featured-event, KC IABC Blog, News and events
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Our 2015 Professional Development series kicks off on Jan. 21, with Kevin Cobb, director, online marketing and content at DSI, sharing how his team developed and implemented a thought leadership strategy at DSI Labs. Thought leadership is becoming one of those ubiquitous marketing terms, but as the pressure for companies to create intelligent, insightful and relatable content continues to rise, it’s more important than ever to...

Register NOW for early bird savings for BCS 2016 – discounts good until Dec. 31!

17:55 28 December in featured-event, KC IABC Blog, News and events
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Don’t miss this chance to attend BCS at its most affordable price. KC IABC members can secure their spots for just $100. This bargain price is only good until Dec. 31, 2015; after that it will jump to $200 for members. You won’t want to miss it! Register now and save!  Early bird savings are also in effect until Dec. 31 for nonmembers. Don't miss BCS 2016!  Date: Tuesday,...

Super-saver deadline for 2016 World Conference is Dec. 31

09:20 21 December in featured-event, KC IABC Blog, News and events
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It’s just as critical to network with your global peers as it is to stay on top of the latest advances in the profession. That’s why IABC's World Conference is the must-attend event for all IABC members. Scheduled for June 5-8 in New Orleans, the conference "super-saver" rate ends Dec. 31. Make the early commitment to attend the conference, and you could save more than $400, compared...