Masters

Understanding Gen Z Consumers and What They Expect from Brands and Businesses

13:21 25 September in featured-event, KC IABC Blog, Masters, News and events, Professional Development
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by Angie Read (aka GenZMom) Just when we thought we had Millennials figured out, a new generation of young consumers is forcing us into uncharted territory yet again. Meet Generation Z, born between 1996 and 2010. Don’t mistake them as tomorrow’s consumers; they’re already here in a BIG way. They represent approximately $44 billion in direct buying power, and after you factor in their unprecedented influence on family spending, that number...