KC IABC’s Business Communicators Summit is the largest, annual professional gathering in the Midwest for professional communicators. The 2018 event, scheduled for Thursday, March 8, will feature a great morning keynote and a full day of breakout sessions featuring communications professionals from across diverse industries.
In addition to hearing from these experts, you’ll network with the best communications professionals from the KC metro area. We’re sure you’ll find the day informative and inspirational.
The event will be held at the BEST Conference Center on the KU Edwards Campus.
Do you qualify for the BCS group discount rate?
Companies that send five or more attendees to BCS this year are eligible for a new group discount rates. Invite your colleagues to join you for a day filled for networking and learning for only $100! Email Melissa Cartmill for more details.
Coming to us from Phoenix, Arizona, Quinn is a seasoned digital marketing strategist and graphic designer with a passion for training people in the art of strategy and content marketing.
We are looking forward to her presentation, “Content Marketing Demystified,” as she works to demystify the paradigm-shifting practice of content marketing with actionable takeaways that can be used every day in our careers.
Learn more about Quinn on her website.
We brought together some of Kansas City’s most seasoned professionals to share their sound career advice and expertise on solving today’s most difficult business and communication challenges.
We featured a great lineup from a diverse group of presenters across industries and specialties. Take a look at the topics and descriptions below. We know there is something for you!
Complex Ground: Approaching Conversations Around Diversity in the Workplace
Crystal Boson, Ph.D., Sr. Learning Partner, Cerner
This presentation will explore elements of language usage and approach to discussions of diversity, specifically focusing on the embodiments of gender, orientation, race, and their intersections in the workplace. Discussing identity, naming, pronouns, and sites of collaboration can be complicated and sensitive issues. This presentation will provide some strategies for approaching and navigating these complex occasions, as well as offer suggestions in terms of questions or language usage.
Don’t let your crisis communications plan gather dust: How to keep your organization sharp and ready
Matt Tidwell, Ph.D., APR, Program Director/Faculty, Integrated Marketing Communications, University of Kansas
Eileen Hawley, Owner, Hawley Communications
Too many organizations spend time and effort to develop a crisis communications plan only to allow it to gather dust on a shelf. In this session, you’ll learn how to make the plan a living document through robust and effective tools you can implement on your own like scenario planning, table top drills and live simulations. Co-presenters include Eileen Hawley, a communications consultant and former director of communications at NASA’s Johnson Space Center and Matt Tidwell, Ph.D., APR. Matt teaches crisis communications to students in KU’s master’s in homeland security program and is a published researcher on organizations and how they prepare and respond to crisis.
How Words Get You Found
Kelly Stanze, Search Strategist, Hallmark
Hallmark search strategist Kelly Stanze will share some of the basics of how content impacts search, as well as some valuable how-to’s, tools and tricks for making sure your audiences can find you. We’ll cover some of the mechanics of search engines, content strategy and keyword anatomy. After laying a foundation of theory, we’ll dig into some of the tools that search strategists and their content partners are using every day to provide usefulness to customers and search performance to their assets.
Break from the Herd – Grow Your Brand Ambassadors
Kathleen Cuddy, Senior Vice President, Integrated Communications, Midwest Dairy
Samantha Carter, Director Integrated Communications, Midwest Dairy
How do you build advocates for your brand? At Midwest Dairy, we approach our advocate strategy using the 3 “R’s” – recruitment, relationships, resources. During this session, you’ll see how the grass is greener using your own built-in advocates to help tell your story. We’ll provide tips for moo-ving your best brand champions along the continuum from awareness to engagement to achieve grate-ness.
Hearing “Yes” More Often: How to Improve Your Persuasive Powers
Eric Morgenstern, CEO, Morningstar Communications
In Daniel Pink’s recent book, “To Sell is Human,” he explains what he calls “Non-sales selling: persuading, convincing and influencing others to give up something they’ve got in exchange for what we’ve got.” The role of today’s executive has shifted from order giver to mover. Pink explains it this way: “Moving other people to part with resources, whether something tangible like cash or intangible like effort or attention – so that both get what they want.”
Through a simple yet profound approach, Morningstar Communications integrates positioning, messaging and personal brand-building techniques to help you and your business grow. Eric works closely one-on-one with C-level executives and civic leaders to help them develop and deliver persuasive presentations. His educational, yet entertaining style, spiced with real-world anecdotes and stories, will provide you with immediate take-home value. These principles apply to sales situations, as well as all professional and personal scenarios when you need to convince someone to agree with you.
He’ll begin by providing a philosophical framework to help structure your thinking about persuasiveness, and then move into both strategic approaches and specific tactical suggestions. Eric will also share his top 10 tips to hear “yes!” more often, including how to harness the power of three, the macro/micro technique and one of his personal favorites, “steal the punch line” when giving team presentations.
Engaging Influencers on Behalf of Your Brand
Allie Wilmes, Vice President, FleishmanHilard
As brands attempt to break through in social, an evolving space where platforms are changing by the minute, influencers are key. In this session, we will talk about an effective approach to influencer engagement on behalf of a brand. This includes: How to identify influencers? How to manage content? What are the various activations and channels we can deploy? How do we measure? We also will discuss top trends for 2018.